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Learner Leadership and Student Loyalty: An Interplay Among Higher Educational Student Behavior

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  • Jie Hu

    (Guangxi University of Science and Technology, China)

  • Sarun Widtayakornbundit

    (Kasetsart University, Thailand)

Abstract

In this study, the author examined the impact of student leadership practices (SLP) on student loyalty (SL) in public universities in Guangxi. The survey included students from various academic levels, spanning from freshmen to seniors, who were enrolled in 10 public universities located in Nanning, Guangxi. The SmartPLS software was used to perform structural equation modeling analysis. The data were analyzed using a partial least squares structural equation model to explore the relationships between self-efficacy (SE), individualism (IND), collectivism (COL), and affective commitment (AC) variables. The results suggest that the significance of SLP to SL is influenced by SE, COL, IND, and AC. This finding suggests that COL in China has a substantial influence on students' positive behavior, whereas IND has a favorable impact on students' conduct. Moreover, it is important to highlight that SE does not directly influence SL; it indirectly impacts SL through AC. This study emphasizes the importance of academic collaboration in the setting of higher education institutions.

Suggested Citation

  • Jie Hu & Sarun Widtayakornbundit, 2024. "Learner Leadership and Student Loyalty: An Interplay Among Higher Educational Student Behavior," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 15(1), pages 1-19, January.
    • Handle: RePEc:igg:jabim0:v:15:y:2024:i:1:p:1-19
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