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Corporate Recognition Award and Reputation Dimensions on Corporate Reputation Consequences: A Critical Review on Bangladesh

Author

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  • Mahamudul Hasan

    (Patuakhali Science and Technology University, Patuakhali, Bangladesh)

  • Md. Maqbul Hossain

    (Patuakhali Science and Technology University, Patuakhali, Bangladesh)

Abstract

The present study aims to investigate the influence of corporate recognition award and corporate reputation dimensions on corporate reputation consequences which are trust, satisfaction, loyalty, and positive word-of-mouth advertisements. Moreover, the study also shows the mediating impact of corporate reputation between corporate recognition award and satisfaction and loyalty. The results of the study show that corporate recognition award and corporate reputation have significant influence on trust, satisfaction, loyalty, and word-of-mouth influence. The corporate recognition dimensions also have a significant influence on corporate reputation consequences except the dimension good employer. The mediating analysis shows that corporate reputation partially mediates between corporate recognition award and satisfaction and loyalty. The results of the study indicate that corporate recognition award and corporate reputation can significantly influence corporate reputation consequences. Moreover, corporate recognition award can make a strong positive impact on consumer perception and response when the reputation of the organization is strong and positive.

Suggested Citation

  • Mahamudul Hasan & Md. Maqbul Hossain, 2021. "Corporate Recognition Award and Reputation Dimensions on Corporate Reputation Consequences: A Critical Review on Bangladesh," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 191-204, July.
    • Handle: RePEc:igg:jabim0:v:12:y:2021:i:3:p:191-204
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    References listed on IDEAS

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    1. Ali, Imran & Ali, Murad & Grigore, Georgiana & Molesworth, Mike & Jin, Zhongqi, 2020. "The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies," Journal of Business Research, Elsevier, vol. 117(C), pages 825-838.
    2. Pham, Hanh Song Thi & Tran, Hien Thi, 2020. "CSR disclosure and firm performance: The mediating role of corporate reputation and moderating role of CEO integrity," Journal of Business Research, Elsevier, vol. 120(C), pages 127-136.
    3. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    4. Kevin Money & Anastasiya Saraeva & Irene Garnelo-Gomez & Stephen Pain & Carola Hillenbrand, 2017. "Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research," Corporate Reputation Review, Palgrave Macmillan, vol. 20(3), pages 193-211, November.
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    Cited by:

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    2. Adesi Michael & Owusu-Manu De-Graft & Boateng Frank & Ahiabu Moses, 2023. "Employee perspective on site accidents and corporate reputation in developing countries," Organization, Technology and Management in Construction, Sciendo, vol. 15(1), pages 50-62, January.

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