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The adoption of "Transformational Mobile Banking" by the Unbanked: An Exploratory Field Study

Author

Listed:
  • Peter TOBBIN

    (Ghana Institute of Management and Public Administration (GIMPA))

Abstract

Whereas the number of people using mobile phones grows tremendously across the developing world, the number of people having a bank account is still very low. A recent report shows that over half the population of the world is unbanked, a majority of which are rural dwellers in the developing world. The primary aim of this exploratory study is to examine whether or not m-banking services can be transformational. During the study, an extensive review of the literature on the unbanked and the adoption of m-banking services was conducted. This was followed by a focus group discussion which was conducted among the unbanked rural dwellers in Ghana. The current study concludes that the transformational potential of m-banking could be realised if beyond access, the other barriers to having a bank account, which include affordability, trust, convenience and documentation are addressed effectively in its deployment.

Suggested Citation

  • Peter TOBBIN, 2012. "The adoption of "Transformational Mobile Banking" by the Unbanked: An Exploratory Field Study," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(86), pages 103-120, 2nd quart.
    • Handle: RePEc:idt:journl:cs8605
    as

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    File URL: http://repec.idate.org/RePEc/idt/journl/CS8605/CS86_TOBBIN.pdf
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    References listed on IDEAS

    as
    1. Asli Demeirgüç-Kunt & Ross Levine (ed.), 0. "Finance and Growth," Books, Edward Elgar Publishing, number 17119.
    2. Beck, Thorsten & Levine, Ross & Loayza, Norman, 2000. "Finance and the sources of growth," Journal of Financial Economics, Elsevier, vol. 58(1-2), pages 261-300.
    3. Thorsten Beck & Asli Demirguc-Kunt, 2005. "Law and Firms' Access to Finance," American Law and Economics Review, American Law and Economics Association, vol. 7(1), pages 211-252.
    4. Olga Morawczynski & Mark Pickens, 2009. "Poor People Using Mobile Financial Services : Observations on Customer Usage and Impact from M-PESA," World Bank Publications - Reports 9492, The World Bank Group.
    5. Klein, Michael & Mayer, Colin, 2011. "Mobile banking and financial inclusion: The regulatory lessons," Frankfurt School - Working Paper Series 166, Frankfurt School of Finance and Management.
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    Cited by:

    1. Ronald Baganzi & Antonio K. W. Lau, 2017. "Examining Trust and Risk in Mobile Money Acceptance in Uganda," Sustainability, MDPI, vol. 9(12), pages 1-22, December.

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    More about this item

    Keywords

    unbanked; m-banking services; mobile money; TAM; adoption; consumer behavior;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance

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