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An analysis on the behavioural traits of salaried class investors in Tamil Nadu

Author

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  • R. Kasilingam
  • G. Jayabal

Abstract

Investors exhibit different types of behavioural traits when they are involved in the investment activities like information search, evaluating investment avenues and reviewing the investment made. These behavioural traits might vary from individual to individual. To identify these behavioural traits 37 statements were used with five point Likert scale to collect opinion from investors. Some of the behavioural traits identified from this research are commitment, rationale, variety seeking, dissonance reducing and external locus control. These behavioural traits have impact on investor's decision. Therefore, studying behavioural traits is important for the investment intermediaries who offer investment instruments.

Suggested Citation

  • R. Kasilingam & G. Jayabal, 2010. "An analysis on the behavioural traits of salaried class investors in Tamil Nadu," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 2(2), pages 180-196.
    • Handle: RePEc:ids:injsem:v:2:y:2010:i:2:p:180-196
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    Cited by:

    1. Chhavi Mehta & Neena Sondhi, 2016. "Understanding Indian retail investors' stock investment behaviour: an empirical study," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 9(1), pages 4-23.
    2. Dipti Saraf & Narayan Baser, 2024. "Influence of fear on purchase of health insurance," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 354-363, June.

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