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The effect of scenario planning on non-financial performance in Malaysia hotel industry

Author

Listed:
  • Joshua Teck Khun Loo
  • Rajendran Muthuvelo
  • Shaian Kiumarsi
  • Fadzil Ali

Abstract

This study examines the effects of scenario planning on non-financial performance of business organisations in the hospitality industry. This has the capacity to promote the understanding of regional and global tourism environment through additional alternative methods. Several studies on organisational performance have deployed the conventional planning and strategies to determine the best alternative that could accelerate business performance and sustain its environment. In order to determine the cause and effect relationship between the two variables, the study applies the VB-SEM using Smart-PLS to 82 samples. Evidence from the study reveals that scenario planning has a direct positive effect on non-financial performance of business organisations in the hospitality industry. Thus, the study emphasises that scenario planning is fundamental and practical strategic tools that could be deployed to accelerate non-financial performance.

Suggested Citation

  • Joshua Teck Khun Loo & Rajendran Muthuvelo & Shaian Kiumarsi & Fadzil Ali, 2020. "The effect of scenario planning on non-financial performance in Malaysia hotel industry," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 36(3), pages 327-347.
    • Handle: RePEc:ids:ijsoma:v:36:y:2020:i:3:p:327-347
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    Cited by:

    1. Nursyuhada Mohd Taib & Mira Susanti Amirrudin & Nooraslinda Abdul Aris, 2024. "Hotel Quality Ratings and Financially Sustainable Performance in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(10), pages 2819-2834, October.

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