IDEAS home Printed from https://ideas.repec.org/a/ids/ijsoma/v11y2012i1p107-122.html
   My bibliography  Save this article

Indian customers' attitude towards trust and convenience dimensions of internet banking

Author

Listed:
  • Arpita Khare
  • Ankita Mishra
  • Anurag B. Singh

Abstract

The purpose of this research was to understand the Indian customers' attitude towards convenience and trust in financial transactions in internet banking services. The findings suggest that convenience and trust are important in use of internet banking. Indian customers' use of internet banking is dependent on convenience attributes. The younger customers are likely to find internet banking convenient. Men and women differ in their attitude towards preference to use internet banking. The customers' fears can be addressed by banks and promotions can be devised to assure the customers about the security aspects of internet banking/transactions. There is limited research to study the trust factor in financial transactions through internet banking among Indian customers. Indian customers' attitude and fears towards hacking and frauds in internet banking have not been examined.

Suggested Citation

  • Arpita Khare & Ankita Mishra & Anurag B. Singh, 2012. "Indian customers' attitude towards trust and convenience dimensions of internet banking," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 11(1), pages 107-122.
    • Handle: RePEc:ids:ijsoma:v:11:y:2012:i:1:p:107-122
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=44802
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Supreet Sandhu & Sangeeta Arora, 2022. "Customers' usage behaviour of e‐banking services: Interplay of electronic banking and traditional banking," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 27(2), pages 2169-2181, April.
    2. Pallavi Dogra & Arun Kaushal & Prateek Kalia, 2024. "What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 276-291, June.
    3. Fathi, Mohammad Reza & Zeinali, Mahsa & Torabi, Mohsen & Alavizadeh, Seyed Mohammad, 2022. "Structural analysis of the future of Iranian online banking employing a MICMAC approach," Technological Forecasting and Social Change, Elsevier, vol. 183(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijsoma:v:11:y:2012:i:1:p:107-122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=150 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.