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Organisational culture and creative behaviour: moderating role of creative style preference

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  • Bindu Gupta

Abstract

Organisational creativity is an important element of organisational innovation. Creativity is considered to be a function of the creativity of the individual, groups and contextual factors. The present study examines the role of organisational culture on employees' involvement in creative behaviour and the moderating effect of creative style preference on the relationship between organisational culture and employees' creative behaviour. The results of the study indicated that positive impact of future oriented and innovative culture on employees' creative behaviour. The creative style preference significantly moderated the relationship between future oriented culture and conservative culture.

Suggested Citation

  • Bindu Gupta, 2011. "Organisational culture and creative behaviour: moderating role of creative style preference," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 10(4), pages 429-441.
    • Handle: RePEc:ids:ijilea:v:10:y:2011:i:4:p:429-441
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    Cited by:

    1. Feiyu Chen & Fang Wang & Jing Hou, 2020. "Individual Preference Framework or Group Preference Framework? Which Will Regulate the Impact Path of Product Facilities on Residents’ Waste-Sorting Behavior Better," IJERPH, MDPI, vol. 17(7), pages 1-19, March.
    2. Samuel Ogbeibu & Abdelhak Senadjki & Jude Emelifeonwu & Paramjeet Singh Vohra, 2020. "Inspiring Creativity in Diverse Organizational Cultures: An Expatriate Integrity Dilemma," FIIB Business Review, , vol. 9(1), pages 28-41, March.
    3. Ogbeibu, Samuel & Senadjki, Abdelhak & Gaskin, James, 2018. "The moderating effect of benevolence on the impact of organisational culture on employee creativity," Journal of Business Research, Elsevier, vol. 90(C), pages 334-346.

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