IDEAS home Printed from https://ideas.repec.org/a/ids/ijidsc/v11y2019i3p209-233.html
   My bibliography  Save this article

Impact of social media on consumer behaviour

Author

Listed:
  • Duangruthai Voramontri
  • Leslie Klieb

Abstract

The goal of this paper is to research empirically the role of social media in consumers' decision-making process for complex purchases - those characterised by significant brand differences, high consumer involvement and risk, and which are expensive and infrequent. The model uses the information search, alternative evaluation, and purchase decision stages from the classical EBM model. A quantitative survey investigates up to what degree experiences are altered by the use of social media. Results show that social media usage influences consumer satisfaction in the stages of information search and alternative evaluation, with satisfaction getting amplified as the consumer moves along the process towards the final purchase decision and post-purchase evaluation. The research was done among internet-savvy consumers in South-East Asia, and only considered purchases that were actually made by consumers, not including searches that were abandoned.

Suggested Citation

  • Duangruthai Voramontri & Leslie Klieb, 2019. "Impact of social media on consumer behaviour," International Journal of Information and Decision Sciences, Inderscience Enterprises Ltd, vol. 11(3), pages 209-233.
    • Handle: RePEc:ids:ijidsc:v:11:y:2019:i:3:p:209-233
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=101994
    Download Restriction: Open Access
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Oana PRICOPOAIA & Mihai CADINOIU & Adriana MATEI, 2020. "Aspects Regarding the Online Consumer Profile and the Impact on the Purchasing Behaviour," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 91-99.
    2. Vrain, E. & Wilson, C. & Kerr, L. & Wilson, M., 2022. "Social influence in the adoption of digital consumer innovations for climate change," Energy Policy, Elsevier, vol. 162(C).
    3. Hasan Beyari & Hatem Garamoun, 2022. "The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework," Sustainability, MDPI, vol. 14(15), pages 1-17, August.
    4. Sharma, Manisha & Banerjee, Subhojit & Paul, Justin, 2022. "Role of social media on mobile banking adoption among consumers," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    5. Claire Dorris & Karen Winter & Liam O'Hare & Edda Tandi Lwoga, 2024. "Mobile device use in the primary school classroom and impact on pupil literacy and numeracy attainment: A systematic review," Campbell Systematic Reviews, John Wiley & Sons, vol. 20(2), June.
    6. Agnieszka Bojanowska & Monika Kulisz, 2020. "Polish Consumers’ Response to Social Media Eco-Marketing Techniques," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
    7. Kobby Mensah & Justice Boateng Dankwah & Gilbert Mensah & Judith Aku Masope-Crabbe, 2021. "Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective," Information Management and Business Review, AMH International, vol. 13(3), pages 1-13.
    8. Sanaz Ghorbanloo & Sajjad Shokouhyar, 2023. "Consumers' attitude footprint on sustainable development in developed and developing countries: a case study in the electronic industry," Operations Management Research, Springer, vol. 16(3), pages 1444-1475, September.
    9. Syed Zeeshan Zahoor & A. M. Shah, 2024. "Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(1), pages 119-148, February.
    10. Yuanyuan Guo & Xiaoting Chen & Chaoyou Wang, 2023. "Consumer Information Search in Live-Streaming: Product Involvement and the Moderating Role of Scarcity Promotion and Impulsiveness," Sustainability, MDPI, vol. 15(14), pages 1-19, July.
    11. Sunanda Nayak & Vijay Pereira & Bahar Ali Kazmi & Pawan Budhwar, 2024. "To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India," Journal of Business Ethics, Springer, vol. 191(4), pages 811-835, May.
    12. Emmanuel Bruce & Zhao Shurong & Du Ying & Meng Yaqi & John Amoah & Sulemana Bankuoru Egala, 2023. "The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana," Sustainability, MDPI, vol. 15(6), pages 1-24, March.
    13. Yizhi Liu & Xuan Lu & Chengjiang Li & Gang Zhao, 2022. "The Influence of Content Presentation on Users’ Intention to Adopt mHealth Applications: Based on the S-O-R Theoretical Model," Sustainability, MDPI, vol. 14(16), pages 1-20, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijidsc:v:11:y:2019:i:3:p:209-233. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=306 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.