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Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit: the moderating role of perceived usefulness

Author

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  • Abdul Hameed Pitafi
  • Shamsa Kanwal
  • Ali Nawaz Khan

Abstract

Social networking sites (SNSs) provide a public platform for communication, interaction, and socialisation. The intention behind conducting this research was to evaluate whether perceived ease of use and related factors influence SNSs addiction and to discover their connection with this excessive use. Theoretically, we developed a model which integrates perceived ease of use with habit and psychological dependence to predict social networking addiction and tested the model among university students in Pakistan. Further, we examined the moderating effect of the perceived usefulness of these connections. The link between perceived ease of use and social networking addiction and psychological dependence is moderated by perceived usefulness. However, perceived usefulness shows an insignificant moderating relationship with habit. This study data was collected online using a Google documents application on a sample of university students in Pakistan. In total, 336 samples were collected and analysed with SPSS version 21. The results show that Pakistani students tend to have higher SNSs addiction because of its perceived ease of use.

Suggested Citation

  • Abdul Hameed Pitafi & Shamsa Kanwal & Ali Nawaz Khan, 2020. "Effects of perceived ease of use on SNSs-addiction through psychological dependence, habit: the moderating role of perceived usefulness," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 33(3), pages 383-407.
    • Handle: RePEc:ids:ijbisy:v:33:y:2020:i:3:p:383-407
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    Citations

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    Cited by:

    1. Han Lai & Abdul Hameed Pitafi & Noman Hasany & Tahir Islam, 2021. "Enhancing Employee Agility Through Information Technology Competency: An Empirical Study of China," SAGE Open, , vol. 11(2), pages 21582440211, April.
    2. Khan, Naseer Abbas & Khan, Ali Nawaz & Moin, Muhammad Farrukh, 2021. "Self-regulation and social media addiction: A multi-wave data analysis in China," Technology in Society, Elsevier, vol. 64(C).
    3. Ashraf Sharif & Saira Hanif Soroya & Shakil Ahmad & Khalid Mahmood, 2021. "Antecedents of Self-Disclosure on Social Networking Sites (SNSs): A Study of Facebook Users," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
    4. Khan, Ali Nawaz, 2021. "A diary study of psychological effects of misinformation and COVID-19 Threat on work engagement of working from home employees," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    5. Shamsa Kanwal & Abdul Hameed Pitafi & Muhammad Yousaf Malik & Naseer Abbas Khan & Rao Muhammad Rashid, 2020. "Local Pakistani Citizens’ Benefits and Attitudes Toward China–Pakistan Economic Corridor Projects," SAGE Open, , vol. 10(3), pages 21582440209, July.
    6. Wei Zeng & Hua Wei & Meiting Liu, 2023. "Need for Distinctiveness Leads to Pathological Internet Use? The Perspective of Cognitive Behavioral Model," IJERPH, MDPI, vol. 20(2), pages 1-13, January.
    7. Deli Yuan & Muhammad Khalilur Rahman & Md. Abu Issa Gazi & Md. Atikur Rahaman & Mohammad Mainul Hossain & Shaharin Akter, 2021. "Analyzing of User Attitudes Toward Intention to Use Social Media for Learning," SAGE Open, , vol. 11(4), pages 21582440211, November.
    8. Pitafi, Abdul Hameed & Rasheed, Muhammad Imran & Kanwal, Shamsa & Ren, Minglun, 2020. "Employee agility and enterprise social media: The Role of IT proficiency and work expertise," Technology in Society, Elsevier, vol. 63(C).
    9. Mohamed Habuba Halima & Yongjun Li & Usman Ghani & Ataullah Kiani & Atamba Cynthia, 2021. "Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness," SAGE Open, , vol. 11(1), pages 21582440211, March.

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