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Perception of Corporate Social Responsibility by Consumers of Danmex: Mexico

Author

Listed:
  • Fernando Lambarry
  • Alma Fuentes
  • Mara Trujillo
  • Luis Rivas

Abstract

The business sector is at the frontier of a new paradigm that entails assuming social responsibility for its activities from an increasing social pressure to operate sustainably. Despite a growing literature regarding this topic, is barely analyzed how consumers perceive the social responsibility of corporations, which is the purpose of this study in the company Danmex de México. The research method is based on the linear regression and correlational analysis. The results show discretionary and environmental factors with the highest incidence in the perception of the image in the corporate social responsibility at Danmex, followed by ethical and community factors.

Suggested Citation

  • Fernando Lambarry & Alma Fuentes & Mara Trujillo & Luis Rivas, 2015. "Perception of Corporate Social Responsibility by Consumers of Danmex: Mexico," Journal of Sustainable Development, Canadian Center of Science and Education, vol. 8(1), pages 174-174, January.
    • Handle: RePEc:ibn:jsd123:v:8:y:2015:i:1:p:174
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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