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Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh

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  • Md. Zillur Rahman Siddique
  • Afzal Hossain

Abstract

Consumers’ green products awareness is significant in indicating the way of the green products buying decision. This study aims to investigate the sources of consumers’ awareness toward green products and its impact on purchasing decision. The data is collected from 300 respondents by survey method through a structured questionnaire with five-point Likert scales & multiple items. Convenience and judgmental sampling method are used. Data are analysed using frequency analysis, mean, standard deviation and regression analysis. The study has found that promotional activities on eco-friendly products and reference groups significantly influence consumers green products awareness. Majority of the respondents are aware of green products. This study also reveals that green products awareness as the critical factor, which significantly affects consumers green purchasing decision. This paper can contribute to this green awareness issues. The company can be benefited knowing sources of green products awareness. Those it can aid green awareness development along with green products offer to consumers.

Suggested Citation

  • Md. Zillur Rahman Siddique & Afzal Hossain, 2018. "Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh," Journal of Sustainable Development, Canadian Center of Science and Education, vol. 11(3), pages 1-9, May.
    • Handle: RePEc:ibn:jsd123:v:11:y:2018:i:3:p:9
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    1. Susanne Hartlieb & Bryn Jones, 2009. "Humanising Business Through Ethical Labelling: Progress and Paradoxes in the UK," Journal of Business Ethics, Springer, vol. 88(3), pages 583-600, September.
    2. William Young & Kumju Hwang & Seonaidh McDonald & Caroline J. Oates, 2010. "Sustainable consumption: green consumer behaviour when purchasing products," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(1), pages 20-31.
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    Cited by:

    1. Nur Syazwani Izzati Samdi & Asiyah Kassim & Zoel Ng, 2024. "Youth Awareness on Sustainable Development: The Mediating Effect of Place Attachment in Selangor, Malaysia*," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 264-283, August.

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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