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Eco-Innovation in the Corporations Operating in the International Market

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  • Tatiana Dilma Fernandes de Oliveira Medeiros
  • Claudio Pitassi

Abstract

This paper aims at analyzing which is the eco-innovation level of the companies operating in the international market according to the Sustainability Innovation Cube (SIC) model developed by Hansen, Grosse-Dunker, & Reichwald (2009), so as to reveals an element of competitiveness in international market; at wit, BRF, Bunge, Docol, Intelbr¨¢s and Tigre. Also, identify how the issues of sustainability and innovation are understood in the corporations operating in the international market and review the motivations to the main programs and existing eco-innovation projects in the corporations studied. In this regard, a qualitative study of exploratory nature was carried out together with the five companies, by means of semi-structured interviews, observations, websites, internal documents, public notice, regulations, among others, which were reviewed using the technique of content analysis in depth. Data assessment was elaborated through the correlation of the theoretical background, of SIC tool and the information collected from the field. The outcomes enables to confirm that the companies surveyed have a high rate of eco-innovation, which exception of BRF, and discloses that eco-innovation contributes to enhance competitiveness in the operations of the companies in international market too.

Suggested Citation

  • Tatiana Dilma Fernandes de Oliveira Medeiros & Claudio Pitassi, 2018. "Eco-Innovation in the Corporations Operating in the International Market," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 8(1), pages 75-92, March.
    • Handle: RePEc:ibn:jmsjnl:v:8:y:2018:i:1:p:75-92
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    References listed on IDEAS

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    1. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211, March.
    2. Epicoco, Marianna & Oltra, Vanessa & Maïder Saint, Jean, 2014. "Knowledge dynamics and sources of eco-innovation: Mapping the Green Chemistry community," Technological Forecasting and Social Change, Elsevier, vol. 81(C), pages 388-402.
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    4. Epicoco, Marianna & Oltra, Vanessa & Maïder Saint, Jean, 2014. "Knowledge dynamics and sources of eco-innovation: Mapping the Green Chemistry community," Technological Forecasting and Social Change, Elsevier, vol. 81(C), pages 388-402.
    5. Druckman, Angela & Chitnis, Mona & Sorrell, Steve & Jackson, Tim, 2011. "Missing carbon reductions? Exploring rebound and backfire effects in UK households," Energy Policy, Elsevier, vol. 39(6), pages 3572-3581, June.
    6. Thomas Dyllick & Kai Hockerts, 2002. "Beyond the business case for corporate sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 11(2), pages 130-141, March.
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    Cited by:

    1. Giuseppe Colella & Maria Teresa Paola Caputi Jambrenghi, 2020. "Sustainable Supply Chain in the Agri-Food Sector in South-Italy as an Eco-Sustainability Tool for Innovation and Territorial Development," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 10(2), pages 1-83, December.

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    More about this item

    Keywords

    eco-innovation; competitiveness; international market;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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