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Interaction Orientation, Innovative Method and Corporate Performance

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  • Xiuming Ma

Abstract

With the rapid rise of Internet information technology, communication between enterprises and customers has gradually become a normal, and whether customers can be recognized has become an important way for enterprises to improve their performance. Interactive-oriented strategies have become an important choice for companies to gain long-term competitive advantages. The study found that interaction orientation helps drive innovation in companies. Interactive orientation plays a significant positive role in improving corporate performance. Corporate innovation helps improve corporate performance. The effect of interaction orientation on customer-based profitability is accomplished by relying on corporate innovation, and it plays a part of the intermediary role.

Suggested Citation

  • Xiuming Ma, 2020. "Interaction Orientation, Innovative Method and Corporate Performance," Journal of Mathematics Research, Canadian Center of Science and Education, vol. 12(1), pages 1-62, February.
    • Handle: RePEc:ibn:jmrjnl:v:12:y:2020:i:1:p:62
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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