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Organic Food Appeals to Intuition and Triggers Stereotypes

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Listed:
  • Marjaana Lindeman
  • Joonas Anttila

Abstract

Evidence suggests that the benefits of organic food are overstated. In study 1, factors predicting positive attitudes toward organic food (OF), food processing and additives were investigated. Intuitive thinking style was the strongest predictor, followed by categorical thinking, belief in simplicity of knowledge and susceptibility to health myths. In Study 2, the effect of OF consumer status on perceived warmth and competence was examined. OF-positive participants rated the OF consumer similarly as the conventional consumer. However, OF-negative participants regarded the OF consumer as warmer but less competent than the conventional consumer. In Study 3, perceptions of a couple were examined similarly. OF consumer couple's relationship was more idealized by the OF-positive participants whereas other participants regarded the OF consumer couple's relationship as less satisfactory. In addition, intuitive thinking style increased positive judgments about the stimulus persons in Studies 2 and 3. Eating organic food may thus evoke positive and negative stereotypes, and intuitive thinkers may be especially receptive to OF marketing and influenced by a preference for natural.

Suggested Citation

  • Marjaana Lindeman & Joonas Anttila, 2018. "Organic Food Appeals to Intuition and Triggers Stereotypes," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 10(3), pages 1-66, September.
  • Handle: RePEc:ibn:ijpsjl:v:10:y:2018:i:3:p:66
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    References listed on IDEAS

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    1. Verena Seufert & Navin Ramankutty & Jonathan A. Foley, 2012. "Comparing the yields of organic and conventional agriculture," Nature, Nature, vol. 485(7397), pages 229-232, May.
    2. Shane Frederick, 2005. "Cognitive Reflection and Decision Making," Journal of Economic Perspectives, American Economic Association, vol. 19(4), pages 25-42, Fall.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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