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Enhancing Marketing Efficiency of the Saudi Dates at the National and International Markets

Author

Listed:
  • Al-Abdulkader Ahmed M.
  • Al-Kahtani Safar H.
  • Ismaiel, Sobhy M.
  • Elhendi Ahmed M.
  • Saad Ali I.
  • Alamri Yosef A.
  • Al-Dakhil Abdullah I.

Abstract

Date sector is a considerate sector worldwide with an estimated trade value equivalent to about 3.72 billion Saudi Riyals (SR) in 2013. Enhancing marketing efficiency of dates becomes imperative to nations that date sector has a special status in their economies and social heritage such that of the Kingdom of Saudi Arabia.This research paper is targeted to estimate the marketing efficiency of dates at different marketing channels qualitatively using a typical five level LIKERT scale and quantitatively using the Two-Stage Data Envelopment Analysis (2s DEA), to estimate the potential economic impact of improving marketing efficiency on the date marketing channels and on the national economy, and to introduce a set of policies and mechanisms that enhance the competitiveness of the Saudi dates at the local and international markets.The estimated results showed that the total market value of the Saudi dates is about 22.65 billion SR annually, and there is a great potential to improve date marketing efficiency to achieve an additional 30 per cent of value added to traders and the national economy, equivalent to about 6.88 billion SR annually. The research paper concluded with a set of policies and mechanisms to enhance the marketing efficiency and the competitiveness of the Saudi dates at the local and international markets.

Suggested Citation

  • Al-Abdulkader Ahmed M. & Al-Kahtani Safar H. & Ismaiel, Sobhy M. & Elhendi Ahmed M. & Saad Ali I. & Alamri Yosef A. & Al-Dakhil Abdullah I., 2016. "Enhancing Marketing Efficiency of the Saudi Dates at the National and International Markets," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 8(8), pages 1-53, August.
    • Handle: RePEc:ibn:ijefaa:v:8:y:2016:i:8:p:53
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    Cited by:

    1. Yosef A. Alamri & Mohamad A. Alnafissa & Alaa Kotb & Fuad Alagsam & Abdullah I. Aldakhil & Imad Eldin Alfadil & Mohammad H. Al-Qunaibet & Sharafeldin Alaagib, 2024. "Estimating the Expected Commercial Potential of Saudi Date Exports to Middle Eastern Countries Using the Gravity Model," Sustainability, MDPI, vol. 16(6), pages 1-11, March.
    2. Alnafissa, Mohamad & Alderiny, Mahmoud & Alamri, Yosef & Alhashim, Jawad, 2021. "The Future of Saudi Arabia's Date Exports Using a Cointegration Model," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(01), January.
    3. Mohamad Alnafissa & Mahmoud Alderiny & Yosef Alamri & Jawad Alhashim, 2021. "The Future of Saudi Arabia’s Date Exports Using a Cointegration Model," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 11(1), pages 113-119, March.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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