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Broadband Market Sizing in Brazil

Author

Listed:
  • Mário Jorge Mendonça
  • Paulo RA Loureiro
  • Antônio Nascimento Jr
  • Roberto Ellery Jr

Abstract

The objective of this study is to predict the potential broadband market in Brazil. This is done by combining information from two national databases- the 2010 census and the 2015 PNAD (National Household Survey). The 2015 PNAD is used to estimate the probability of the household accessing internet by broadband technology, using a logit regression. The broadband market is predicted using the estimated model with the same covariates found in the 2010 census. The prediction indicated a potential market of 45 million households, an additional of 6 million households in relation to the current situation. The new size of the broadband market is estimated if there is a 10% increase in the average penetration of broadband services in the main metropolitan areas. In this scenario, the new market covers 50.7 million households.

Suggested Citation

  • Mário Jorge Mendonça & Paulo RA Loureiro & Antônio Nascimento Jr & Roberto Ellery Jr, 2022. "Broadband Market Sizing in Brazil," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 14(1), pages 1-58, January.
    • Handle: RePEc:ibn:ijefaa:v:14:y:2022:i:1:p:58
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    References listed on IDEAS

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    1. Lars-Hendrik Roller & Leonard Waverman, 2001. "Telecommunications Infrastructure and Economic Development: A Simultaneous Approach," American Economic Review, American Economic Association, vol. 91(4), pages 909-923, September.
    2. Kevin J. Stiroh, 2002. "Information Technology and the U.S. Productivity Revival: What Do the Industry Data Say?," American Economic Review, American Economic Association, vol. 92(5), pages 1559-1576, December.
    3. Hildebrando Rodrigues Macedo & Alexandre Xavier Ywata de Carvalho, 2010. "Aumento do Acesso à Internet em Banda Larga no Brasil e Sua Possível Relação com o Crescimento Econômico: Uma Análise de Dados em Painel," Discussion Papers 1494, Instituto de Pesquisa Econômica Aplicada - IPEA.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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