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Exploring Social Media's Role in Planning and Control Strategies

Author

Listed:
  • Maria Luisa Cotana
  • Maria Rita Filocamo
  • Rubina Michela Galeotti

Abstract

The aim of this article is to shed light on the topic of strategic planning and control, with a specific focus on investigating its connection to the proliferation and utilization of social media. The analysis was conducted through a systematic and structured literature review. A co-occurrence and bibliographic coupling analysis using VOSviewer software was carried out. The research findings encompass a comprehensive analysis of paper frequency across different parameters, including publication year, country of origin, and source of publication. Moreover, the study involves identifying the five most frequently cited papers in the field of strategic planning in relation to the influence of social media. Social media represent a significant innovation from which companies can benefit in various ways. The originality of the study is derived from its comprehensive investigation and systematic review of studies within the field of social media and their interaction with strategic planning and control, which have not been consolidated until now. Practical implications of the research suggest a guideline for companies to discover the potentials of social media in terms of strategic planning and control. Theoretical implications are integrated into the perspectives proposed through the systematic literature review, providing guidance for future research.

Suggested Citation

  • Maria Luisa Cotana & Maria Rita Filocamo & Rubina Michela Galeotti, 2024. "Exploring Social Media's Role in Planning and Control Strategies," International Journal of Business and Management, Canadian Center of Science and Education, vol. 19(1), pages 116-116, February.
    • Handle: RePEc:ibn:ijbmjn:v:19:y:2024:i:1:p:116
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    References listed on IDEAS

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    1. Hasan Yousef Aljuhmani & Okechukwu Lawrence Emeagwali, 2017. "The Roles of Strategic Planning in Organizational Crisis Management: The Case of Jordanian Banking Sector," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 50-60.
    2. Maurizio Massaro & John Dumay & James Guthrie, 2016. "On the shoulders of giants: undertaking a structured literature review in accounting," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 29(5), pages 767-801, June.
    3. Globocnik, Dietfried & Faullant, Rita & Parastuty, Zulaicha, 2020. "Bridging strategic planning and business model management – A formal control framework to manage business model portfolios and dynamics," European Management Journal, Elsevier, vol. 38(2), pages 231-243.
    4. Jodlbauer, Herbert & Tripathi, Shailesh & Brunner, Manuel & Bachmann, Nadine, 2022. "Stability of cross impact matrices," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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