IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v17y2023i12p57.html
   My bibliography  Save this article

Modeling the Customer’s Adaptive Behavior towards Accepting the Technological Change in E-Banking Services: The Moderation Role of Service Accessibility

Author

Listed:
  • Yasser Sayed Ahmed Hussein
  • Hossam Mubarak
  • Adel R. M. Rayan

Abstract

This study aimed to investigate the moderation role of technology accessibility (ACC) in the relationship between Performance expectancy (PE), Effort expectancy (EE), Social influence (SI), and Facilitating conditions (FC)as a predictor variables and behavioral intention (BI) to adapt with the technological change on the e-banking services. A sample of 545 users of e-banking services collected randomly from Sohag, Qina, Luxor, and Aswan cities in Egypt. The authors relied on (Goularte and Zilber 2019; Lichtenstein and Williamson 2006; Paim, Delafrooz, and Taleghani 2014) to measure the study variables. The study findings referred to a significant relationsp between the customer’s adaptive behavior dimensions and accepting the technological change. Only the facilitating conditions –as one of these dimentions- have no effect on the adapting behavior. The findings ,also, supported the moderating role of ACC in affecting the model interpretation for the customers' BI. This study aimed to integrate ACC as one of 4A’s e-banking with the UTAUT on users of e-banking services. The results of the study may help guide the banking mangers in Egypt for improving the level of e-services quality and the readiness to adopt the technological changes of their customers.

Suggested Citation

  • Yasser Sayed Ahmed Hussein & Hossam Mubarak & Adel R. M. Rayan, 2023. "Modeling the Customer’s Adaptive Behavior towards Accepting the Technological Change in E-Banking Services: The Moderation Role of Service Accessibility," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(12), pages 1-57, February.
    • Handle: RePEc:ibn:ijbmjn:v:17:y:2023:i:12:p:57
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ijbm/article/download/0/0/47986/51549
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ijbm/article/view/0/47986
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Vandana Chandra, 2006. "Technology, Adaptation, and Exports : How Some Developing Countries Got It Right," World Bank Publications - Books, The World Bank Group, number 7118.
    2. Sharma, Rashmini & Singh, Gurmeet & Sharma, Shavneet, 2020. "Modelling internet banking adoption in Fiji: A developing country perspective," International Journal of Information Management, Elsevier, vol. 53(C).
    3. Dariyoush Jamshidi & Yousef Keshavarz & Fazlollah Kazemi & Moghaddaseh Mohammadian, 2018. "Mobile banking behavior and flow experience," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 45(1), pages 57-81, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Haibei Chen & Xianglian Zhao, 2023. "Use intention of green financial security intelligence service based on UTAUT," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 10709-10742, October.
    2. Syed Imran Zaman & Sharfuddin Ahmed Khan & Sahar Qabool & Himanshu Gupta, 2023. "How digitalization in banking improve service supply chain resilience of e-commerce sector? a technological adoption model approach," Operations Management Research, Springer, vol. 16(2), pages 904-930, June.
    3. repec:era:wpaper:dp-2015-50 is not listed on IDEAS
    4. Krammer, Sorin M.S., 2014. "Assessing the relative importance of multiple channels for embodied and disembodied technological spillovers," Technological Forecasting and Social Change, Elsevier, vol. 81(C), pages 272-286.
    5. Pietrobelli, Carlo & Rabellotti, Roberta, 2011. "Global Value Chains Meet Innovation Systems: Are There Learning Opportunities for Developing Countries?," World Development, Elsevier, vol. 39(7), pages 1261-1269, July.
    6. Dairabayeva Karlygash & Carayannis Elias, 2014. "Targeted Trade-Related Policies and Manufacturing Firm Productivity in Eastern Europe and Central Asia: Effect of Corruption," Global Economy Journal, De Gruyter, vol. 14(2), pages 265-286, April.
    7. Lavaei Adaryani, Rasool & Palouj, Mojtaba & Karbasioun, Mostafa & Asadi, Ali & Gholami, Hesamedin & Kianirad, Ali & Joodi Damirchi, Milad, 2024. "Antecedents of blockchain adoption in the poultry supply chain: An extended UTAUT model," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    8. Chandra, Vandana & Li, Ying & Osorio Rodarte, Israel, 2007. "Commodity Export Diversification in Rwanda - Many Export Discoveries with Little Scaling-Up," MPRA Paper 18556, University Library of Munich, Germany.
    9. Maohao Che & Sze Yee Ashley Say & Han Yu & Qingji Zhou & Jared Shu & Wen Sun & Xi Luo & Hong Xu, 2023. "Investigating customers’ continuous trust towards mobile banking apps," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    10. R. Rijesh, 2021. "Liberalization, Import of Capital Goods, and Industrial Exports: Evidence from Indian Manufacturing Sectors," Global Journal of Emerging Market Economies, Emerging Markets Forum, vol. 13(1), pages 81-103, January.
    11. Ju, Jiandong & Lin, Justin Yifu & Wang, Yong, 2011. "Marshallian externality, industrial upgrading, and industrial policies," Policy Research Working Paper Series 5796, The World Bank.
    12. De Groot, Olaf, 2014. "Foreign direct investment and welfare," Desarrollo Productivo 37137, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    13. Shivani Inder & Kiran Sood & Simon Grima, 2022. "Antecedents of Behavioural Intention to Adopt Internet Banking Using Structural Equation Modelling," JRFM, MDPI, vol. 15(4), pages 1-18, March.
    14. Liu Haiyun & Yassin Elshain Yahia & Md Ismail Hossain & Sayyed Sadaqat Hussain Shah, 2023. "The effect of integration processes of the Common Market for Eastern and Southern Africa on the economic growth of the member states," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 28(1), pages 93-111, January.
    15. Correa, Paulo & Schmidt, Cristiane, 2014. "Public Research Organizations and Agricultural Development in Brazil: How Did Embrapa Get It Right?," World Bank - Economic Premise, The World Bank, issue 145, pages 1-10, June.
    16. Konstantinos Dendrinos & George Spais, 2024. "An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 492-522, September.
    17. Simran Jit Kaur & Liaqat Ali, 2021. "Understanding bank employees’ perception towards technology enabled banking: a developing country perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(3), pages 129-143, September.
    18. Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 161-185, September.
    19. Maroufkhani, Parisa & Asadi, Shahla & Ghobakhloo, Morteza & Jannesari, Milad T. & Ismail, Wan Khairuzaman Wan, 2022. "How do interactive voice assistants build brands' loyalty?," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    20. Franco Malerba & Richard R. Nelson, 2012. "Introduction," Chapters, in: Franco Malerba & Richard R. Nelson (ed.), Economic Development as a Learning Process, chapter 1, Edward Elgar Publishing.
    21. Kajol, K. & Singh, Ranjit & Paul, Justin, 2022. "Adoption of digital financial transactions: A review of literature and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 184(C).

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:17:y:2023:i:12:p:57. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.