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Modelling internet banking adoption in Fiji: A developing country perspective

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  • Sharma, Rashmini
  • Singh, Gurmeet
  • Sharma, Shavneet

Abstract

The purpose of this study is to investigate the behavioral intention to adopt internet banking (IB) by individuals under the influence of user espoused cultural values in Fiji. A conceptual framework is developed by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model, incorporating customer satisfaction and perceived risk constructs and cultural moderators of individualism and uncertainty avoidance. This research adopts a quantitative approach and collects data from 530 respondents. The proposed model is tested using structural equation modelling. The empirical results obtained suggest that IB adoption is positively influenced by the levels of performance expectancy, effort expectancy, social influence and facilitating conditions while perceived risk negatively influences IB usage intention. IB intention was found to positively impact usage behavior which ultimately impacts customer satisfaction. This study also reveals that uncertainty avoidance dampens the influence of performance expectancy and facilitating conditions on IB adoption intention. The study highlights the importance of individual’s cultural values in promoting IB adoption. It contributes to the literature by extending and testing a comprehensive research model to better understand IB behavior.

Suggested Citation

  • Sharma, Rashmini & Singh, Gurmeet & Sharma, Shavneet, 2020. "Modelling internet banking adoption in Fiji: A developing country perspective," International Journal of Information Management, Elsevier, vol. 53(C).
    • Handle: RePEc:eee:ininma:v:53:y:2020:i:c:s0268401219308114
    DOI: 10.1016/j.ijinfomgt.2020.102116
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    Citations

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    Cited by:

    1. Hway-Boon Ong & Lee-Lee Chong, 2023. "The effect of cashless payments on the internet and mobile banking," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(1), pages 178-188, March.
    2. Haibei Chen & Xianglian Zhao, 2023. "Use intention of green financial security intelligence service based on UTAUT," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 10709-10742, October.
    3. Kajol, K. & Singh, Ranjit & Paul, Justin, 2022. "Adoption of digital financial transactions: A review of literature and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    4. Francesco Fasano & Maurizio La rocca, 2023. "Firm-specific determinants of internet services adoption," Economics Bulletin, AccessEcon, vol. 43(2), pages 1202-1207.
    5. Lavaei Adaryani, Rasool & Palouj, Mojtaba & Karbasioun, Mostafa & Asadi, Ali & Gholami, Hesamedin & Kianirad, Ali & Joodi Damirchi, Milad, 2024. "Antecedents of blockchain adoption in the poultry supply chain: An extended UTAUT model," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    6. Syed Imran Zaman & Sharfuddin Ahmed Khan & Sahar Qabool & Himanshu Gupta, 2023. "How digitalization in banking improve service supply chain resilience of e-commerce sector? a technological adoption model approach," Operations Management Research, Springer, vol. 16(2), pages 904-930, June.
    7. Simran Jit Kaur & Liaqat Ali, 2021. "Understanding bank employees’ perception towards technology enabled banking: a developing country perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(3), pages 129-143, September.
    8. Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 161-185, September.
    9. Giakoumelou, Anastasia & Salvi, Antonio & Bekiros, Stelios & Onorato, Grazia, 2024. "ESG and FinTech funding in the EU," Research in International Business and Finance, Elsevier, vol. 69(C).
    10. Yasser Sayed Ahmed Hussein & Hossam Mubarak & Adel R. M. Rayan, 2023. "Modeling the Customer’s Adaptive Behavior towards Accepting the Technological Change in E-Banking Services: The Moderation Role of Service Accessibility," International Journal of Business and Management, Canadian Center of Science and Education, vol. 17(12), pages 1-57, February.
    11. Ke-Liang Wang & Ting-Ting Sun & Ru-Yu Xu, 2023. "The impact of artificial intelligence on total factor productivity: empirical evidence from China’s manufacturing enterprises," Economic Change and Restructuring, Springer, vol. 56(2), pages 1113-1146, April.
    12. Giacomo Migliore & Ralf Wagner & Felipe Schneider Cechella & Francisco Liébana-Cabanillas, 2022. "Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory," Information Systems Frontiers, Springer, vol. 24(6), pages 2099-2122, December.
    13. Kalisri Logeswaran Aravindan & Ramayah Thurasamy & Murali Raman & Narinasamy Ilhavenil & Sanmugam Annamalah & Arul Selvam Rathidevi, 2022. "Modeling Awareness as the Crux in Solar Energy Adoption Intention through Unified Theory of Acceptance and Use of Technology," Mathematics, MDPI, vol. 10(12), pages 1-14, June.
    14. Adriana Grigorescu & Oana Oprisan & Cristina Lincaru & Camelia Speranta Pirciog, 2023. "E-Banking Convergence and the Adopter’s Behavior Changing Across EU Countries," SAGE Open, , vol. 13(4), pages 21582440231, December.
    15. Mohammed Bellahcene & Hela Latreche, 2023. "E-Banking Adoption by Algerian Bank Customers: Towards an Integrated Model," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 15(1), pages 1-20, January.
    16. Shivani Inder & Kiran Sood & Simon Grima, 2022. "Antecedents of Behavioural Intention to Adopt Internet Banking Using Structural Equation Modelling," JRFM, MDPI, vol. 15(4), pages 1-18, March.

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