IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v14y2021i2p115.html
   My bibliography  Save this article

The Impact of Strategic Fit on the Marketing Performance of the Industrial Corporations in Jordan

Author

Listed:
  • Tareq N. Hashem
  • Ahmad Ismaiel Al maani

Abstract

The present study aimed at identifying the impact of strategic fit on the marketing performance of the industrial corporations in Jordan. The population consists from all the Jordanian industrial corporations that are listed on Amman Stock Exchange. To be specific, the population consists from 63 companies. A sample was chosen through using the simple random sampling method. It was selected from 54 companies. Questionnaire forms were distributed to marketing, and administrative directors (or the ones holding equivalent positions). 76 questionnaire forms were retrieved (out of 108 questionnaires). All of the retrieved forms are valid for statistical analysis. The response rate is 70.37%. The latter rate is considered a good rate. Several results were concluded. For instance, it was found that the strategic fit has a statistically significant positive impact on the marketing performance of the Jordanian industrial corporations. The researchers recommend providing more attention to the achievement of strategic fit in the industrial corporations. That shall enable those companies to improve their marketing performance.

Suggested Citation

  • Tareq N. Hashem & Ahmad Ismaiel Al maani, 2021. "The Impact of Strategic Fit on the Marketing Performance of the Industrial Corporations in Jordan," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(2), pages 115-115, July.
    • Handle: RePEc:ibn:ijbmjn:v:14:y:2021:i:2:p:115
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/0/0/38312/38865
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/0/38312
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Patrizia Garengo & Giovanni Bernardi, 2007. "Organizational capability in SMEs," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 56(5/6), pages 518-532, June.
    2. PRUNEA Ana Daniela, 2014. "Competitive Advantage In The Enterprise Performance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 524-531, July.
    3. Donnemore Majukwa & Abubaker Haddud, 2016. "Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1189478-118, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Antonia Madrid-Guijarro & Dominique Philippe Martin & Domingo García-Pérez-de-Lema, 2021. "Capacity of open innovation activities in fostering product and process innovation in manufacturing SMEs," Review of Managerial Science, Springer, vol. 15(7), pages 2137-2164, October.
    2. Donnemore Majukwa & Abubaker Haddud, 2016. "Operations management impact on achieving strategic fit: A case from the retail sector in Zimbabwe," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1189478-118, December.
    3. Moyassar Al-Taie & Aileen Cater-Steel, 2020. "The Organisational Life Cycle Scale: An Empirical Validation," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 29(2), pages 293-325, September.
    4. Syamsul Azri Abdul Rahman & Safrul Izani Mohd Salleh & Mohd Hafiz Harun & Noryati Yaakub & Yasmiza Long, 2018. "The Awareness and Practices of Islamic Values in Performance Measurement System (PMS): The Case of a Malaysian Small and Medium Enterprise (SME)," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 8(12), pages 1147-1156, December.
    5. Agnieszka Ma³kowska & Ma³gorzata Uhruska, 2022. "Factors affecting SMEs growth: the case of the real estate valuation service industry," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 79-108, March.
    6. Nicola Castellano & Lorenzo Leto, 2021. "Implementazione di Sistemi di Misurazione delle Performance nelle PMI: elementi di analisi nella prospettiva del cambiamento organizzativo," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2021(1), pages 129-150.
    7. Dafna Schwartz & Raphael Bar-El & David J. Bentolila, 2022. "Adapting Reverse Mentoring Strategy to SMEs: A New Pilot Model Implemented in Brazil," Sustainability, MDPI, vol. 14(15), pages 1-15, August.
    8. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 25-34.
    9. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," MPRA Paper 103781, University Library of Munich, Germany.
    10. Mara Del Baldo & Anna Maria Arcari & Marcantonio Ruisi, 2019. "Controllo di gestione nelle PMI e consulenti esterni," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2019(1 suppl.), pages 69-94.
    11. Tommaso Pucci & Christian Simoni & Lorenzo Zanni, 2015. "Measuring the relationship between marketing assets, intellectual capital and firm performance," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 19(3), pages 589-616, August.
    12. Curraj, Erjon & Lab, SDAG, 2020. "BUSINESS DIGITALIZATION OF SMEs IN ALBANIA: INNOVATIVE APPROACHES AND THEIR IMPACT ON PERFORMANCE," Thesis Commons p3yq9, Center for Open Science.
    13. Francesca Sgr? & Federica Palazzi & Massimo Ciambotti & Lorenzo Gelsomini, 2020. "Factors promoting and hindering the adoption of management accounting tools. Evidence from Italian manufacturing SMEs," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2020(Suppl. 1), pages 19-38.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:14:y:2021:i:2:p:115. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.