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Market Knowledge Management and Performance in Mexican Small Business

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  • Sandra Pinzon-Castro
  • Gonzalo Maldonado-Guzman
  • Jose Marin-Aguilar

Abstract

Market knowledge management is a relatively new construct in the current literature of business and management sciences. It is considered by some researchers and scholars as a possible miracle cure not only to obtain more and better results in small enterprises but also to improve significantly their level of business return. Similarly, the adoption and implementation of market knowledge management allow small enterprises to achieve more and better competitive advantages, a better market ranking and a significant increase in their business return. Therefore, this empirical research aims to analyze the prevailing relation between market knowledge management and the level of business return in small enterprises. In order to do this, a sample of 364 small and medium-sized enterprises was used from Aguascalientes State (Mexico). The results obtained show that market knowledge management has a positive and significant influence in the business return of small enterprises.

Suggested Citation

  • Sandra Pinzon-Castro & Gonzalo Maldonado-Guzman & Jose Marin-Aguilar, 2018. "Market Knowledge Management and Performance in Mexican Small Business," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(4), pages 127-127, March.
    • Handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:4:p:127
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    References listed on IDEAS

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    Cited by:

    1. Shiaw Tong Ha & May Chiun Lo & Mohamad Kadim Suaidi & Abang Azlan Mohamad & Zaidi Bin Razak, 2021. "Knowledge Management Process, Entrepreneurial Orientation, and Performance in SMEs: Evidence from an Emerging Economy," Sustainability, MDPI, vol. 13(17), pages 1-15, August.

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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