Challenges of Self-Presentation and Athlete Branding Among Saudi Female Exercisers: An Auto-ethnography of a Muslim Saudi Personal Trainer Instagram User
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- Akiko Arai & Yong Jae Ko & Stephen Ross, 2014. "Branding athletes: Exploration and conceptualization of athlete brand image," Sport Management Review, Taylor & Francis Journals, vol. 17(2), pages 97-106, April.
- Arai, Akiko & Ko, Yong Jae & Ross, Stephen, 2014. "Branding athletes: Exploration and conceptualization of athlete brand image," Sport Management Review, Elsevier, vol. 17(2), pages 97-106.
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- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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