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Mass Customization And Reconfiguration, Are They Capabilities Related To Operating Performance In Mexico?,Personalizacion Masiva Y Reconfiguracion, ¿Son Capacidades Relacionadas Con El Desempeno Operativo En Mexico?

Author

Listed:
  • Elvira Velarde Lopez
  • Zochitl Araiza Garza
  • Laura Ramos Martinez

Abstract

In the literature, authors refer to operational capabilities as factors that affect the operating performance of firms, which makes them a potential source for a competitive advantage. Due to the relevance of these capabilities, the present study specifically examines the relationship between operational capabilities of personalization and reconfiguration and operating performance developed by large companies of the manufacturing sector of the central region of the State of Coahuila, Mexico. The methodology consisted of obtaining quantitative information by applying a structured questionnaire to 253 medium/top level workers in five large companies of the manufacturing sector in the region. The data obtained were subsequently processed with statistical software SPSS using the Spearman correlation coefficient and performing a linear regression analysis. Among the most relevant results, is the fact that operational capabilities of mass customization and reconfiguration are associated and explain by operating performance.

Suggested Citation

  • Elvira Velarde Lopez & Zochitl Araiza Garza & Laura Ramos Martinez, 2015. "Mass Customization And Reconfiguration, Are They Capabilities Related To Operating Performance In Mexico?,Personalizacion Masiva Y Reconfiguracion, ¿Son Capacidades Relacionadas Con El Desempeno Oper," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(4), pages 45-59.
    • Handle: RePEc:ibf:riafin:v:8:y:2015:i:4:p:45-59
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    References listed on IDEAS

    as
    1. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    2. Flynn, Barbara B. & Wu, Sarah Jinhui & Melnyk, Steven, 2010. "Operational capabilities: Hidden in plain view," Business Horizons, Elsevier, vol. 53(3), pages 247-256, May.
    3. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    4. Shaker A. Zahra & Harry J. Sapienza & Per Davidsson, 2006. "Entrepreneurship and Dynamic Capabilities: A Review, Model and Research Agenda," Journal of Management Studies, Wiley Blackwell, vol. 43(4), pages 917-955, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Mass Customization Capabilities; Reconfiguration Capabilities; Perceived Operational Performance;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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