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Stratetigic Planning Evaluation Of Some Start-Up Companies On Allende, Nuevo Leon, Evaluacion De La Planeacion Estrategica De Las Pymes En Allende, Nuevo Leon

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  • Karla Liliana Haro Zea
  • Karla Sarai Basurto Gutirrrez

Abstract

This research evaluates Strategic Planning for Small and Medium Companies (SMCs) in Allende, Nuevo Le¨®n. This is cross-sectional research that involves descriptive testing. Forty three SMCs participated in the survey. These companies are located in a central area in Allende, Nuevo Leon and have not been opened for more than ten years and are not growing. The methods used focus on meaningful strategic actions that these companies should be utilizing. The twelve assessment criteria are: leadership, commitment, communication, cultural and strategic changes, business philosophy, objectives, internal and external analysis of the strategy, defining the strategies, defining the resources, performance management, and strategy implementation. The descriptive analysis revealed that the average company has "regular" results in its Strategic Planning approach. The three highest dimensions used were leadership, commitment and communication which reached a very strategic outcome. The dimensions not being utilized are internal and external analysis, resource allocation, implementation and performan cemanagement. The evaluation of SP is necessary for organizations to find areas that need improvement. It identifies what is not being done and also what lines of action can be taken. Strategic Planning should start bu questioning management expectations and assumptions, trigger a review of objectives and values, and stimulate creativity to generate alternatives and make evaluation criteria

Suggested Citation

  • Karla Liliana Haro Zea & Karla Sarai Basurto Gutirrrez, 2016. "Stratetigic Planning Evaluation Of Some Start-Up Companies On Allende, Nuevo Leon, Evaluacion De La Planeacion Estrategica De Las Pymes En Allende, Nuevo Leon," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(5), pages 55-64.
  • Handle: RePEc:ibf:rgnego:v:4:y:2016:i:5:p:55-64
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    References listed on IDEAS

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    3. Jesús Fernando Isaac & Oscar Flores & Fernando Hernández & Claudia Ziclary Loredo Torres & Christian Isaac García, 2009. "La Rentabilidad Económica (Roa) En Las Pymes Exportadoras De Monterrey Nuevo León, México," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 116, june.
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    More about this item

    Keywords

    Strategic Planning; Evaluation; SMEs;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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