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The Influence Of Reference Group Values And Retail Image On Shopping Patronage At Airports

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  • Nicholas W. Bodouva

Abstract

Airport retailing is a relatively new and unique area of retail research. The development of this sector has been growing with the steady increase of passenger’s and shopping mall type design settings within the airport terminals. As the mix of services becomes more diverse, airports as shopping malls appeal to a wide range of consumers. Knowing exactly what influences consumer shopping behaviors needs further investigation. This study was conducted to identify the relationship between reference group values and retail image as a predictor for shopping patronage at airports. The result of the analysis shows strong significance and support for reference group values and how they can influence shopping patronage decisions. Further support indicates a strong significance when testing similarities and difference, as they relate to personal values, which suggests that personal values can co-relate in understanding consumer behaviors and possibly predicting shopping patronage. When testing the relationship of shopping patronage and retail image, results further indicated a high level of significance among the majority of the variables (atmospherics, retail mix, and safety) and indicated a significant contribution to the prediction of shopping patronage

Suggested Citation

  • Nicholas W. Bodouva, 2015. "The Influence Of Reference Group Values And Retail Image On Shopping Patronage At Airports," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 65-77.
    • Handle: RePEc:ibf:ijmmre:v:8:y:2015:i:1:p:65-77
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    References listed on IDEAS

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    4. Dorah Dubihlela, 2014. "Attributes of Shopping Mall Image, Customer Satisfaction and Mall Patronage for Selected Shopping Malls in Southern Gauteng, South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 6(8), pages 682-689.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Shopping Patronage; Reference Group Values; Retail Image;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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