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Environmental Innovation: Advancing The Resource-Advantage Theory Of Competition

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Listed:
  • Gricelda Juarez-Luis
  • Patricia S. Sanchez-Medina
  • Rene Diaz-Pichardo

Abstract

The Resource-Advantage Theory of Competition states that a comparative advantage in resources leads to a competitive advantage in the marketplace. This research aims to expand this theory by including the role of innovation, particularly environmental innovation, as a moderating variable in the relationship between resources and competitive advantages. Empirical evidence of this moderating effect is obtained through factor and regression analyses with survey data collected from 130 small agricultural businesses located in Oaxaca, Mexico. This is a traditional sector in an emerging economy. Theoretical implications include the importance of environmental issues in competition as well as the applicability of this framework to the agricultural sector. Practical implications for small agricultural businesses are related to the effectiveness of environmental innovation in the enhancement of competitiveness through both cost reduction and value added

Suggested Citation

  • Gricelda Juarez-Luis & Patricia S. Sanchez-Medina & Rene Diaz-Pichardo, 2019. "Environmental Innovation: Advancing The Resource-Advantage Theory Of Competition," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 12(1), pages 23-36.
    • Handle: RePEc:ibf:ijmmre:v:12:y:2019:i:1:p:23-36
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    References listed on IDEAS

    as
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    3. Doris Gomezelj Omerzel & Rune Ellemose Gulev, 2011. "Knowledge Resources and Competitive Advantage," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(4 (Winter), pages 335-354.
    4. Chiou, Tzu-Yun & Chan, Hing Kai & Lettice, Fiona & Chung, Sai Ho, 2011. "The influence of greening the suppliers and green innovation on environmental performance and competitive advantage in Taiwan," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(6), pages 822-836.
    5. Shelby D. Hunt, 2011. "Developing successful theories in marketing: insights from resource-advantage theory," AMS Review, Springer;Academy of Marketing Science, vol. 1(2), pages 72-84, June.
    6. Hunt, Shelby D. & Duhan, Dale F., 2002. "Competition in the third millennium: efficiency or effectiveness?," Journal of Business Research, Elsevier, vol. 55(2), pages 97-102, February.
    7. Patricia Sánchez-Medina & René Díaz-Pichardo & Angélica Bautista-Cruz & Arcelia Toledo-López, 2015. "Environmental Compliance and Economic and Environmental Performance: Evidence from Handicrafts Small Businesses in Mexico," Journal of Business Ethics, Springer, vol. 126(3), pages 381-393, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Environmental Innovation; Small Agricultural Businesses; Competition; Resources;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O00 - Economic Development, Innovation, Technological Change, and Growth - - General - - - General
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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