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Does Investment Experience Influence Fund Investors’ Perceived Value And Purchase Intention?

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  • Ya-Hui Wang

Abstract

Internet is now one of the most popular channels for investors to acquire investment related information. However, investors with different investment experience in mutual fund may have different perceived quality, perceived risk, and perceived value about Internet information. Therefore, this paper investigates the relationships between Internet information richness, perceived quality, perceived risk, perceived value, and purchase intention for investors with different investment experience. Using random sampling, we administered the questionnaires to investors living in Taiwan from March 1, 2013 to June 1, 2013. The research findings show that Internet information has a larger direct effect on perceived value and a larger indirect effect on purchase intention than perceived quality in Group 1 (investors with investment experience in mutual funds before), whereas perceived quality has a larger direct effect on perceived value and a larger indirect effect on purchase intention than Internet information in Group 2 (investors without investment experience in mutual fund before).

Suggested Citation

  • Ya-Hui Wang, 2015. "Does Investment Experience Influence Fund Investors’ Perceived Value And Purchase Intention?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(2), pages 87-93.
    • Handle: RePEc:ibf:gjbres:v:9:y:2015:i:2:p:87-93
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    References listed on IDEAS

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    2. Nicolosi, Gina & Peng, Liang & Zhu, Ning, 2009. "Do individual investors learn from their trading experience?," Journal of Financial Markets, Elsevier, vol. 12(2), pages 317-336, May.
    3. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
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    More about this item

    Keywords

    Information Richness; Perceived Quality; Perceived Risk; Perceived Value; Purchase Intention;
    All these keywords.

    JEL classification:

    • G1 - Financial Economics - - General Financial Markets
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics

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