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The Demand For Medical Cosmetology: Evidence From China

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  • Ya-Hui Wang

Abstract

The purpose of this study is to investigate the demand for medical cosmetology from the perspective of Mainland China, Hong Kong, and Macao people. We use a questionnaire, and examine the effects of demographic variables on the demand for medical cosmetology. The findings show that demographic variables may lead to significant differences in the most wanted channel, the most wanted surgery, and the acceptable expense. Only monthly income leads to significant differences in the main reason for medical cosmetology in Taiwan.

Suggested Citation

  • Ya-Hui Wang, 2014. "The Demand For Medical Cosmetology: Evidence From China," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(4), pages 61-70.
    • Handle: RePEc:ibf:gjbres:v:8:y:2014:i:4:p:61-70
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    References listed on IDEAS

    as
    1. Heung, Vincent C.S. & Kucukusta, Deniz & Song, Haiyan, 2011. "Medical tourism development in Hong Kong: An assessment of the barriers," Tourism Management, Elsevier, vol. 32(5), pages 995-1005.
    2. Yu, Ji Yun & Ko, Tae Gyou, 2012. "A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea," Tourism Management, Elsevier, vol. 33(1), pages 80-88.
    3. Ye, Ben Haobin & Qiu, Hanqin Zhang & Yuen, Peter P., 2011. "Motivations and experiences of Mainland Chinese medical tourists in Hong Kong," Tourism Management, Elsevier, vol. 32(5), pages 1125-1127.
    4. Ramya Vijaya, 2010. "Medical Tourism: Revenue Generation or International Transfer of Healthcare Problems?," Journal of Economic Issues, Taylor & Francis Journals, vol. 44(1), pages 53-70.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Medical Cosmetology; Medical Tourism;

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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