Factors Influencing Brand Loyalty In Professional Sports Fans
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- Kevin Celuch & Steven A. Taylor & Stephen Goodwin, 2004. "Understanding Insurance Salesperson Internet Information Management Intentions: A Test of Competing Models," Journal of Insurance Issues, Western Risk and Insurance Association, vol. 27(1), pages 22-40.
- Steven Greene, 2004. "Social Identity Theory and Party Identification," Social Science Quarterly, Southwestern Social Science Association, vol. 85(1), pages 136-153, March.
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JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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