Key Factors In Impulse Buying: Evidence From Taiwan
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More about this item
Keywords
Website Design; Electronic Word-of-Mouth; Perceived Value; Buying Emotion; Impulse Buying;All these keywords.
JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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