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Key Challenges and Issues Consumer Face in Consuming Halal Product

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  • Dayang Haryani Diana Ag. Damit
  • Amran Harun
  • David Martin

Abstract

Halal businesses involving goods and services are experiencing an amazing growth. The Halal industry has become a lucrative industry contributing to an exceptional business opportunity for the industry players and entrepreneurs. Despite its great potential, especially its huge market covering local and international markets, the various challenges faced by the local industry has limit their performance on serving the halal market. Due to this constraint, consumers have misperception on the halal products availability in the market. Therefore, this study aims to review the consumers’ challenges and concern, particularly in consuming halal products. In addition, future recommendations in dealing with the consumers’ issues concerning the halal products are discussed and presented.

Suggested Citation

  • Dayang Haryani Diana Ag. Damit & Amran Harun & David Martin, 2017. "Key Challenges and Issues Consumer Face in Consuming Halal Product," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 590-598, November.
    • Handle: RePEc:hur:ijarbs:v:7:y:2017:i:11:p:590-598
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    References listed on IDEAS

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    1. Elasrag, Hussein, 2016. "Halal Industry : Key Challenges and Opportunities," MPRA Paper 69631, University Library of Munich, Germany.
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    Cited by:

    1. Niken Aninda & Etikah Karyani, 2022. "Supply Chain Digitalization and Operational Performance," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 13(2), pages 1-16, August.

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