IDEAS home Printed from https://ideas.repec.org/a/hur/ijarbs/v7y2017i11p227-232.html
   My bibliography  Save this article

Corporate Past and Attitude towards Corporate Social Responsibility: Impact on Brand Identity

Author

Listed:
  • Banu Dincer
  • Caner Dincer

Abstract

Corporate past and attitude can play an important role in corporate social responsibility (CSR) communications as a trust and credibility factor especially in todays’ world where the technology revolutionized the communication models and many companies are shaken with corporate scandals. The purpose of this study is to shed light to the effect of corporate heritage on the consumers perception of company’s socially and environmentally responsible image. Three hypotheses are tested using linear multiple regression analysis, using data from 86 brands. The data is obtained from a web-based consumer survey on these brands (n=6.988). and through content analyses of the brands’ webpages. The results indicated that the consumers perceive a company more responsible if the past and the attitude of the company is linked to CSR activities. This result draws attention to new combined factors for effective CSR communication and adds to the extant CSR literature corporate past and attitude. Further research can cover different national and cultural contexts to elucidate differences and improve generalizability.

Suggested Citation

  • Banu Dincer & Caner Dincer, 2017. "Corporate Past and Attitude towards Corporate Social Responsibility: Impact on Brand Identity," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 227-232, November.
    • Handle: RePEc:hur:ijarbs:v:7:y:2017:i:11:p:227-232
    as

    Download full text from publisher

    File URL: http://hrmars.com/hrmars_papers/Corporate_Past_and_Attitude_towards_Corporate_Social_Responsibility_Impact_on_Brand_Identity3.pdf
    Download Restriction: no
    File URL: http://hrmars.com/hrmars_papers/Corporate_Past_and_Attitude_towards_Corporate_Social_Responsibility_Impact_on_Brand_Identity3.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. J. Vanhamme & B. Grobben, 2009. "Too good to be true ! : the effectiveness of CSR History in Countering Negative Publicity," Post-Print hal-00581630, HAL.
    2. Joëlle Vanhamme & Bas Grobben, 2009. "“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity," Journal of Business Ethics, Springer, vol. 85(2), pages 273-283, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Skarmeas, Dionysis & Leonidou, Constantinos N., 2013. "When consumers doubt, Watch out! The role of CSR skepticism," Journal of Business Research, Elsevier, vol. 66(10), pages 1831-1838.
    2. Mark Groza & Mya Pronschinske & Matthew Walker, 2011. "Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR," Journal of Business Ethics, Springer, vol. 102(4), pages 639-652, September.
    3. Joon Sung Lee & Dae Hee Kwak, 2016. "Consumers’ Responses to Public Figures’ Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands," Journal of Business Ethics, Springer, vol. 137(1), pages 101-113, August.
    4. Yuan-Shuh Lii & May-Ching Ding & Chih-Huang Lin, 2018. "Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    5. Christopher Groening & Vamsi K. Kanuri, 2018. "Investor Reactions to Concurrent Positive and Negative Stakeholder News," Journal of Business Ethics, Springer, vol. 149(4), pages 833-856, June.
    6. Amal Aouadi & Sylvain Marsat, 2018. "Do ESG Controversies Matter for Firm Value? Evidence from International Data," Journal of Business Ethics, Springer, vol. 151(4), pages 1027-1047, September.
    7. Grougiou, Vassiliki & Leventis, Stergios & Dedoulis, Emmanouil & Owusu-Ansah, Stephen, 2014. "Corporate social responsibility and earnings management in U.S. banks," Accounting forum, Elsevier, vol. 38(3), pages 155-169.
    8. Choy, Siu Kai & Lai, Tat-Kei & Ng, Travis, 2017. "Do tax havens create firm value?," Journal of Corporate Finance, Elsevier, vol. 42(C), pages 198-220.
    9. Simona Romani & Silvia Grappi & Richard P. Bagozzi, 2016. "Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products," Journal of Business Ethics, Springer, vol. 135(2), pages 253-264, May.
    10. Boubaker, Sabri & Chebbi, Kaouther & Grira, Jocelyn, 2020. "Top management inside debt and corporate social responsibility? Evidence from the US," The Quarterly Review of Economics and Finance, Elsevier, vol. 78(C), pages 98-115.
    11. Andrew Crane & Sarah Glozer, 2016. "Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1223-1252, November.
    12. Eunsoo Choi & Eunji Kim & Inji Kim & Incheol Choi, 2020. "Attitude Toward Social Enterprises: A Comparison between For-Profit and Social Enterprise Employees," Sustainability, MDPI, vol. 12(7), pages 1-10, March.
    13. John Cantrell & Elias Kyriazis & Gary Noble, 2015. "Developing CSR Giving as a Dynamic Capability for Salient Stakeholder Management," Journal of Business Ethics, Springer, vol. 130(2), pages 403-421, August.
    14. Heejung Byun & Tae-Hyun Kim, 2017. "Identity Claims and Diffusion of Sustainability Report: Evidence from Korean Listed Companies, 2003–2010," Journal of Business Ethics, Springer, vol. 140(3), pages 551-565, February.
    15. Bret Leary, R. & Vann, Richard J. & Mittelstaedt, John D., 2017. "Leading the way: Motivating environmental action through perceived marketplace influence," Journal of Business Research, Elsevier, vol. 79(C), pages 79-89.
    16. Xiao, Xinning & Shailer, Greg, 2022. "Stakeholders’ perceptions of factors affecting the credibility of sustainability reports," The British Accounting Review, Elsevier, vol. 54(1).
    17. Paolo Antonetti & Ilaria Baghi, 2021. "How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications," Marketing Letters, Springer, vol. 32(4), pages 411-423, December.
    18. Su‐Jung Nam & Hyesun Hwang, 2019. "What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 388-395, March.
    19. Laksmana, Indrarini & Harjoto, Maretno A. & Kim, Hoyoung, 2023. "Managing disclosure of political risk: The case of socially responsible firms," Journal of Business Research, Elsevier, vol. 154(C).
    20. Chang-Hyun Jin & Jung-Yong Lee, 2019. "The Halo Effect of CSR Activity: Types of CSR Activity and Negative Information Effects," Sustainability, MDPI, vol. 11(7), pages 1-20, April.

    More about this item

    Keywords

    Corporate Social Responsibility;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hur:ijarbs:v:7:y:2017:i:11:p:227-232. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Hassan Danial Aslam (email available below). General contact details of provider: http://hrmars.com/index.php/pages/detail/IJARBSS .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.