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Agenda Framing of Social Issues in Pakistani Press: A Study of Daily Dawn and Daily Jang

Author

Listed:
  • Muhammad Farooq

    (PhD Scholar, Centre for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.)

  • Arshad Ali

    (Assistant Professor, Centre for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.)

Abstract

Media shape public opinion. As a powerful tool of communication, it prioritizes issues and gives them coverage according through editorial judgment. Agendasetting theory explains how media influences the topics in public agenda. In 1968, McCombs and Donald Shaw studied presidential elections of the United States and established a strong relationship between election issue and media coverage. This study has used their theory of agenda setting to explain how two daily newspapers of Pakistan, Dawn and Jang has covered unemployment and energy crisis on their front and back pages during a time period of one year. Content analysis method is applied to investigate the treatment of news in both papers. Findings explain that Jang gave more coverage to these social issues as compared to Dawn. This study recommends more attention to social issues.

Suggested Citation

  • Muhammad Farooq & Arshad Ali, 2018. "Agenda Framing of Social Issues in Pakistani Press: A Study of Daily Dawn and Daily Jang," Global Social Sciences Review, Humanity Only, vol. 3(3), pages 15-26, September.
    • Handle: RePEc:gss:journl:v:3:y:2018:i:3:p:15-26
    DOI: 10.31703/gssr.2018(III-III).02
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    References listed on IDEAS

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    1. Syed Yasir Mahmood Gillani & Rana Ejaz Ali Khan & Abid Rashid Gill, 2011. "Unemployment and Property Crimes in Pakistan," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 1(3), pages 124-133, September.
    2. Siddique, Samreen & Wazir, Rashid, 2016. "A review of the wind power developments in Pakistan," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 351-361.
    3. Fujita, Masahisa & Mori, Tomoya & Henderson, J. Vernon & Kanemoto, Yoshitsugu, 2004. "Spatial distribution of economic activities in Japan and China," Handbook of Regional and Urban Economics, in: J. V. Henderson & J. F. Thisse (ed.), Handbook of Regional and Urban Economics, edition 1, volume 4, chapter 65, pages 2911-2977, Elsevier.
    4. Waqqas Qayyum, 2007. "Causes of Youth Unemployment in Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 46(4), pages 611-621.
    5. J. V. Henderson & J. F. Thisse (ed.), 2004. "Handbook of Regional and Urban Economics," Handbook of Regional and Urban Economics, Elsevier, edition 1, volume 4, number 4.
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    More about this item

    Keywords

    Agenda Setting; Daily Dawn; Daily JANG; Framing; News Treatment; Social Issues;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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