Sustainable Competitive Advantage For Market Leadership Amongst The Private Higher Education Institutes In Malaysia
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References listed on IDEAS
- Paul Sergius Koku, 1997. "What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 8(2), pages 53-71, August.
- Hemsley-Brown, Jane & Goonawardana, Shivonne, 2007. "Brand harmonization in the international higher education market," Journal of Business Research, Elsevier, vol. 60(9), pages 942-948, September.
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- Francis M. Mathooko & Martin Ogutu, 2014. "Coping Strategies Adopted by Public Universities in Kenya in Response to Environmental Changes," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 5(1), pages 93-107, February.
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JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
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