IDEAS home Printed from https://ideas.repec.org/a/grg/01biss/v5y2012i1p50-71.html
   My bibliography  Save this article

Malaysian Fine Dining Restaurants: Profiling Of Consumers’ Demographics And Dining-Out Behavior And Determination Of Purchasing Orientation Via Demographic Features

Author

Listed:
  • Abdul Talib, Salim

    (Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Shah Alam, Malaysia)

  • Hashim, Rahmat

    (Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Shah Alam, Malaysia)

  • Karuthan, Chinna

    (Faculty of Medicine, University of Malaya, Malaysia)

  • Kumar, Mukesh

    (Department of Economics, CENTRUM Catolica Pontificia Universidad Catolica del Peru, Lima)

Abstract

This study examines the association of the demographic profiles and dining out behavior of Malaysian fine dining restaurant consumers’ with their purchasing orientation. Additionally, consumers’ purchasing orientation via their demographic features was determined. Surveys were conducted using self-administered questionnaire at 8 fine dining restaurants. 1200 questionnaires were distributed and 419 useable questionnaires were collected. Data were analyzed using the SPSS employing cross-tabulation and logistic regression. Findings showed that 4 demographic variables i.e. gender, educational level, occupation and monthly income and 3 dining-out behavior i.e. frequency of visit, dining-out companion (with family) and reason for dining-out (special occasion) were found to have significant association with consumers’ purchasing orientation. 4 demographic variables i.e. gender, educational level, occupation and income were shown as significant determinants of consumer purchasing orientation. The findings of this study should be of interest to this industry. The profiling of the demographics and dining-out behaviour of the consumers’ of fine dining restaurant as well as the creation of a logistic regression equation to predict the probability of cluster membership will help restaurateurs understand their customers better and enable effective actions for business improvement via accurate business forecasting and target segments that are much more likely to patronize their restaurant

Suggested Citation

  • Abdul Talib, Salim & Hashim, Rahmat & Karuthan, Chinna & Kumar, Mukesh, 2012. "Malaysian Fine Dining Restaurants: Profiling Of Consumers’ Demographics And Dining-Out Behavior And Determination Of Purchasing Orientation Via Demographic Features," Journal of Global Business and Economics, Global Research Agency, vol. 5(1), pages 50-071, July.
  • Handle: RePEc:grg:01biss:v:5:y:2012:i:1:p:50-71
    as

    Download full text from publisher

    File URL: http://www.globalresearch.com.my/journal/business_v05n01/004_Article_021_JOGBE_PG050-071.pdf
    Download Restriction: no

    File URL: http://www.globalresearch.com.my/journal/business_v05n01/business_v05n01.htm
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
    2. Unknown, 2012. "2012 July, Volume 4, Number 1," COSBAE Newsletter, Agricultural and Applied Economics Association, Committee on the Opportunities and Status of Blacks in Agricultural Economics (COSBAE), pages 1-4, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barbara Cater, 2007. "Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(4), pages 371-390.
    2. Aschemann, J. & Hamm, Ulrich, 2008. "Determinants of Choice Regarding Food with Nutrition and Health Claims," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44012, European Association of Agricultural Economists.
    3. Siti Kurnia Rahayu, 2012. "The Factors That Support The Implementation Of Accounting Information System: A Survey In Bandung And Jakarta’S Taxpayer Offices," Journal of Global Management, Global Research Agency, vol. 4(1), pages 25-52, July.
    4. Lu, Yiqing & Cranfield, John & Widowski, Tina, 2013. "Consumer Preference for Eggs from Enhanced Animal Welfare Production System: A Stated Choice Analysis," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150276, Agricultural and Applied Economics Association.
    5. Fregidou-Malama, Maria & Hyder, Akmal S., 2015. "Impact of culture on marketing of health services – Elekta in Brazil," International Business Review, Elsevier, vol. 24(3), pages 530-540.
    6. Kundu, Goutam Kumar & Mishra, Bidhu Bhusan, 2011. "Impact of reform and privatization on consumers: A case study of power sector reform in Orissa, India," Energy Policy, Elsevier, vol. 39(6), pages 3537-3549, June.
    7. M.M.Goel & Archna Chaudhry, 2013. "Anatomy of Human Resources in Reserve Bank of India (RBI)," Working papers 2013-6-12, Voice of Research.
    8. Obadia, Claude & Vida, Irena, 2011. "Cross-border relationships and performance: Revisiting a complex linkage," Journal of Business Research, Elsevier, vol. 64(5), pages 467-475, May.
    9. Andreea Ciceo, 2012. "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 29-36, Óbuda University, Keleti Faculty of Business and Management.
    10. Victor Yu Sing Ong (PhD), 2012. "Complexities Of Multiple Paradigms In Higher Education Leadership Today," Journal of Global Management, Global Research Agency, vol. 4(1), pages 91-100, July.
    11. Carsten Horn & Markus Rudolf, 2011. "Service quality in the private banking business," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 25(2), pages 173-195, June.
    12. Marc Fischer & Peter Leeflang & Peter Verhoef, 2010. "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 429-460, December.
    13. Erika Kulcsár, 2010. "Tourists Attitudes, Preferences And Opinions Regarding The Services Provided By Hotels Located In The Romanian Center Development Region," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    14. Magali Jara, 2009. "« Retail Brand Equity: A PLS Approach," Post-Print halshs-00413604, HAL.
    15. Monica Maria Coros & Marius Emil Coros, 2010. "The Role Of Public Administration In City Branding The Case Of Cluj-Napoca," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    16. Simona-Clara Barsan & Mihaela-Georgia Sima & Ancuta-Maria Puscas & Aurel-Gheorghe Setel, 2010. "Technology Audit - General And Practical Lines," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    17. M. M. Goel & Suraj Walia, 2015. "Indian Higher Education: Trends, Growth & Challenges," Working papers 2015-03-10, Voice of Research.
    18. Erika KULCSÁR, 2011. "Opinions On The Improvement Of Domestic And International Promotion Of Tourist Offer From Saint George," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 11(11), pages 28-34, December.
    19. Gerhard, J. van Wyk & Johan W. de Jager, 2010. "Franchisees` level of satisfaction with the franchise contract," E3 Journal of Business Management and Economics., E3 Journals, vol. 1(1), pages 010-017.
    20. Long-Chuan Lu & Chia-Ju Lu, 2010. "Moral Philosophy, Materialism, and Consumer Ethics: An Exploratory Study in Indonesia," Journal of Business Ethics, Springer, vol. 94(2), pages 193-210, June.

    More about this item

    Keywords

    Market segmentation; fine dining restaurants; consumer purchasing orientation; active/ passive consumer; demographic variables; dining-out behavior;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:grg:01biss:v:5:y:2012:i:1:p:50-71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: editor The email address of this maintainer does not seem to be valid anymore. Please ask editor to update the entry or send us the correct address (email available below). General contact details of provider: http://www.globalresearch.com.my/journal.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.