IDEAS home Printed from https://ideas.repec.org/a/grg/01biss/v3y2011i1p187-195.html
   My bibliography  Save this article

Exploring Impulse Buying Behavior Among Iranian Tourist In Malaysia

Author

Listed:
  • Amir Foroughi

    (University of Kebangsaan Malaysia (UKM))

  • Nor Aishah Buang

    (University of Kebangsaan Malaysia (UKM))

  • Mehrdokht Sherilou

    (Iran University of Science &Technology (IUST))

Abstract

The subject of buying especially impulse buying for many marketing researchers is attractive and fascinating. Retailers interest in work in process of buying and create a situation to pursue individuals to purchase goods. The objectives of this study were to investigate: (a) to determine the level of impulse buying between Iranian( tourists ) in Malaysia, (b) To determine the influence of individuals deference variables such as shopping enjoyment and impulse buying tendency on latent constructs including in-store browsing and impulse buying among Iranians. In this study, structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among individual variables and in-store browsing by AMOS 18. Data were collected from Malaysia (Kuala- Lumpur) shopping centers (n = 120) where Iranian tourists often visit and buying goods. Data collected at two points in time (during pre -and post-shopping interviewed). Results revealed that the individual difference variables (shopping enjoyment and impulse buying tendency) were influence to the in store browsing and impulse buying.

Suggested Citation

  • Amir Foroughi & Nor Aishah Buang & Mehrdokht Sherilou, 2011. "Exploring Impulse Buying Behavior Among Iranian Tourist In Malaysia," Journal of Global Business and Economics, Global Research Agency, vol. 3(1), pages 187-195, July.
    • Handle: RePEc:grg:01biss:v:3:y:2011:i:1:p:187-195
    as

    Download full text from publisher

    File URL: http://www.globalresearch.com.my/journal/business_v03n01/0014_Article_168_Final_PG187_195.pdf
    Download Restriction: no
    File URL: http://www.globalresearch.com.my/journal/business_v03n01/business_v03n01.htm
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Faber, Ronald J, et al, 1995. "Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(3), pages 296-304, December.
    2. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    3. Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M, 1986. "Consumer Search: An Extended Framework," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 119-126, June.
    4. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. A. Foroughi Author_Email: decart110@yahoo.com & N. Aishah Buang & M.Sherilou, 2011. "Exploring Impulse Buying Behavior Among Iranian Tourists In Malaysia (Case Study)," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-168, Conference Master Resources.
    2. Ben Mimoun, Mohammed Slim & Poncin, Ingrid, 2015. "A valued agent: How ECAs affect website customers' satisfaction and behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 70-82.
    3. Ahuvia, Aaron, 2008. "If money doesn't make us happy, why do we act as if it does?," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 491-507, August.
    4. Mutlu Yuksel Avcilar & Akin Alkevli, 2017. "The Antecedents of Mobile Repurchasing Intentions: An Empirical Investigation among Turkish Mobile Shoppers," International Journal of Business and Management, Canadian Center of Science and Education, vol. 12(3), pages 105-105, February.
    5. An, Myoung-a & Han, Sang-Lin, 2020. "Effects of experiential motivation and customer engagement on customer value creation: Analysis of psychological process in the experience-based retail environment," Journal of Business Research, Elsevier, vol. 120(C), pages 389-397.
    6. Dhruv Grewal & Stephanie M. Noble & Anne L. Roggeveen & Jens Nordfalt, 2020. "The future of in-store technology," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 96-113, January.
    7. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    8. Luis-Edwin Chimborazo-Azogue & Marta Frasquet & Alejandro Molla-Descals & Maria-Jose Miquel-Romero, 2021. "Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model," Sustainability, MDPI, vol. 13(13), pages 1-17, June.
    9. Kim, Jiyeon & Forsythe, Sandra, 2008. "Adoption of Virtual Try-on technology for online apparel shopping," Journal of Interactive Marketing, Elsevier, vol. 22(2), pages 45-59.
    10. BONNIN, Gaël, 1998. "L'observation des comportements au point de vente : vers une étude de la valorisation de la visite au magasin. / Observation of behaviors at the point of sale: towards a study of shopping visit's valu," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 1998-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    11. Sinha, Piyush Kumar & Uniyal, Dwarika Prasad, 2016. "Impact of Store format on Shopping Involvement," IIMA Working Papers WP2016-06-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    12. Broekhuizen, Thijs L.J. & Jager, Wander, 2004. "A conceptual model of channel choice: measuring online and offline shopping value perceptions," Research Report 04F04, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    13. El Hedhli, Kamel & Zourrig, Haithem & Chebat, Jean-Charles, 2016. "Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 1-13.
    14. Close, Angeline G. & Kukar-Kinney, Monika, 2010. "Beyond buying: Motivations behind consumers' online shopping cart use," Journal of Business Research, Elsevier, vol. 63(9-10), pages 986-992, September.
    15. E. Telci, 2013. "High shopping mall patronage: is there a dark side?," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(5), pages 2517-2528, August.
    16. Sinha, Piyush Kumar & Uniyal, Dwarika Prasad, 2014. "Impact of Store format on Shopping Involvement," IIMA Working Papers WP2014-03-06, Indian Institute of Management Ahmedabad, Research and Publication Department.
    17. Kaiser Karen & Schwabe Rainer, 2012. "Preference for Variety," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 12(1), pages 1-32, January.
    18. Mukhopadhyay, Soumya & Vijayalakshmi, Akshaya & Jain, Shailendra P., 2023. "Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection," Journal of Retailing, Elsevier, vol. 99(3), pages 460-479.
    19. Louro, M.J.S., 2005. "Leaving pleasure : Positive emotions and goal-directed behavior," Other publications TiSEM a8907dd8-8fb1-45c9-b72d-a, Tilburg University, School of Economics and Management.
    20. Michon, Richard & Chebat, Jean-Charles, 2004. "Cross-cultural mall shopping values and habitats: A comparison between English- and French-speaking Canadians," Journal of Business Research, Elsevier, vol. 57(8), pages 883-892, August.

    More about this item

    Keywords

    Impulse buying; Shopping Enjoyment; Impulse Buying Tendency; In-store Browsing;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:grg:01biss:v:3:y:2011:i:1:p:187-195. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: editor The email address of this maintainer does not seem to be valid anymore. Please ask editor to update the entry or send us the correct address (email available below). General contact details of provider: http://www.globalresearch.com.my/journal.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.