Visitor Perceptions Toward Sustainable and Resilient Tourism Destination: A Quantitative Assessment

This study explores visitor perceptions and behaviors regarding sustainable tourism in Brighton, focusing on the economic, environmental, and social dimensions of sustainability across key tourism sectors, including Destination Management Organizations (DMOs), Tour Operators (TOs) and Travel Agencies (TAs), and accommodation and transportation sectors. Using the Statistical Framework for Measuring the Sustainability of Tourism this study identifies critical areas for improvement and proposes a comprehensive model to enhance the sustainability and resilience of the city’s tourism supply chain. The findings reveal that certain stakeholders in the tourism supply chain are highly regarded for their community engagement and sustainability efforts, while others are seen as needing more focus on social responsibility and community engagement. Some areas show significant gaps in environmental sustainability, while others excel in economic performance but lack integration of environmental and social considerations. The final model integrates targeted approaches to address sustainability gaps across Statistical Framework for Measuring Sustainability of Tourism (SF-MST) scales. It emphasizes the need for community-focused initiatives and effective visitor management to enhance social and environmental sustainability. Economic aspects are addressed through partnerships aimed at promoting sustainable transport and implementing green certification practices. Additionally, the model highlights the importance of inclusive economic programs and transparency to strengthen the social and economic dimensions of sustainability. The integrated model advocates for a holistic, optimized tourism supply chain management approach, ensuring sustainable practices across all sectors. This research contributes actionable insights for policy and destination management, promoting a balanced approach to economic growth, environmental preservation, and community well-being in Brighton’s tourism landscape