How Do Individual Cultural Orientations Shape Tourists’ Perceptions of Sustainable Accommodation Value?
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- Jiseon Ahn & Jookyung Kwon, 2020. "Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(12), pages 1559-1574, June.
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Keywords
sustainable tourism accommodations; perceived value; cultural dimensions; individual cultural orientations; functional value; social value; emotional value; cross-cultural tourism research;All these keywords.
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