Connecting the Members of Generation Y to Destination Brands: A Case Study of the CUBIS Project
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- Rodica-Manuela Gogonea & Adrian Aurel Baltălungă & Adrian Nedelcu & Daniela Dumitrescu, 2017. "Tourism Pressure at the Regional Level in the Context of Sustainable Development in Romania," Sustainability, MDPI, vol. 9(5), pages 1-24, April.
- Federica Buffa, 2015. "Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies," Sustainability, MDPI, vol. 7(10), pages 1-21, October.
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- Laura Cismaru & Ray Iunius, 2019. "Bridging the Generational Gap in the Hospitality Industry: Reverse Mentoring—An Innovative Talent Management Practice for Present and Future Generations of Employees," Sustainability, MDPI, vol. 12(1), pages 1-38, December.
- Ulrika Persson-Fischer & Shuangqi Liu, 2021. "What Is Interdisciplinarity in the Study of Sustainable Destination Development?," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
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Keywords
Generation Y; destination branding; brand culturalization; sustainable destination marketing; intelligent solution; digital natives;All these keywords.
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