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Proactive Environmental Strategy, Technological Eco-Innovation and Firm Performance—Case of Poland

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  • Adam Ryszko

    (Institute of Production Engineering, Faculty of Organization and Management, Silesian University of Technology, Roosevelt 32 Str., 41-800 Zabrze, Poland)

Abstract

Nowadays, scholars exploring the relationship between proactive environmental strategy and firm competitiveness do not focus on the question of whether it pays to be green but rather investigate when, for whom or how it does so. This paper analyzes the links between proactive environmental strategy, technological eco-innovation and firm performance. In particular, it examines the influence of proactive environmental strategy on firm performance and explores this relationship through technological eco-innovation. A research model has been developed and tested using a sample of 292 firms operating in Poland. In order to test the proposed research model and hypotheses, structural equation modeling using partial least squares has been employed. The findings do not confirm that proactive environmental strategy directly affects firm performance. However, the results show the significant mediating role of technological eco-innovation in this relationship. Since the technological eco-innovation reduces environmental impact and improves business performance, this research proves that it simultaneously contributes to environmental and economic pillars of sustainable development.

Suggested Citation

  • Adam Ryszko, 2016. "Proactive Environmental Strategy, Technological Eco-Innovation and Firm Performance—Case of Poland," Sustainability, MDPI, vol. 8(2), pages 1-20, February.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:2:p:156-:d:63558
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    References listed on IDEAS

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