IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i7p3046-d1623634.html
   My bibliography  Save this article

Urban Water Management and Public Acceptance of Rainwater Harvesting Systems: Insights from Young and Educated Respondents in Muslim Communities

Author

Listed:
  • Syairuniza Suni

    (Faculty of Integrated Technologies, Universiti Brunei Darussalam, Bandar Seri Begawan BE1410, Brunei)

  • Muhammad Haarith Firdaous

    (Sekolah Menengah Arab Laki-Laki Hassanal Bolkiah, Bandar Seri Begawan BA2112, Brunei)

  • Fifi Faulina Zailani

    (Office of Assistant Vice-Chancellor Industrial Engagement and Entrepreneurship Development, Universiti Brunei Darussalam, Bandar Seri Begawan BE1410, Brunei)

  • Stefan Gödeke

    (Faculty of Science, Universiti Brunei Darussalam, Bandar Seri Begawan BE1410, Brunei)

  • Raihana Mohd Raffi

    (Halalan Thayyiban Research Centre, Universiti Islam Sultan Sharif Ali, Bandar Seri Begawan BE1310, Brunei)

  • Pg Emeroylariffion Abas

    (Faculty of Integrated Technologies, Universiti Brunei Darussalam, Bandar Seri Begawan BE1410, Brunei)

Abstract

As water scarcity and environmental sustainability become increasingly critical global concerns, there is a growing need to identify alternative water resources. This study investigates public acceptance of Rainwater Harvesting (RWH) systems in Brunei Darussalam for non-potable uses and ablution purposes. Using an extended Technology Acceptance Model (TAM) framework, the research evaluates key factors influencing public perceptions, including Perceived Ease of Use (PEU), Perceived Usefulness (PU), Attitude Towards Use (ATU), Intentions to Use (ITU), and external factors such as Perceived Cost (PC), Subjective Knowledge (SK), and Technical Requirements (TR). Survey data were analyzed through regression techniques to assess these relationships. The results validate the TAM framework for understanding acceptance of RWH systems and highlight strong positive relationships between PEU, PU, and ATU, with ATU emerging as the strongest predictor of behavioral intentions (ITU). External factors like PC and TR were identified as barriers to adoption, emphasizing the need for financial incentives and technical support. Additionally, subjective knowledge was found to positively influence PU and ITU, underscoring the importance of public awareness campaigns. While concerns about the safety and quality of recycled rainwater were present, they were not significant deterrents to acceptance. The findings also reveal broad support for initiatives such as education, technical guidance, and maintenance services to enhance adoption. Muslim respondents expressed positive attitudes toward using rainwater for ablution, aligning with religious principles of water conservation. This study provides valuable insights for policymakers and relevant agencies to promote RWH systems as a sustainable water management solution, aligning with global Sustainable Development Goals (SDGs) 6 (Clean Water and Sanitation), 12 (Responsible Consumption and Production), and 13 (Climate Action).

Suggested Citation

  • Syairuniza Suni & Muhammad Haarith Firdaous & Fifi Faulina Zailani & Stefan Gödeke & Raihana Mohd Raffi & Pg Emeroylariffion Abas, 2025. "Urban Water Management and Public Acceptance of Rainwater Harvesting Systems: Insights from Young and Educated Respondents in Muslim Communities," Sustainability, MDPI, vol. 17(7), pages 1-32, March.
  • Handle: RePEc:gam:jsusta:v:17:y:2025:i:7:p:3046-:d:1623634
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/7/3046/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/17/7/3046/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alba, Joseph W & Hutchinson, J Wesley, 2000. "Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 123-156, September.
    2. Alfonso Piscitelli & Angela Maria D’Uggento, 2022. "Do young people really engage in sustainable behaviors in their lifestyles?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 163(3), pages 1467-1485, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Inwon Kang & Deokhee Cheon & Matthew Shin, 2011. "Advertising strategy for outbound travel services," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 361-380, December.
    2. Katarzyna Stasiuk & Dominika Maison, 2022. "The Influence of New and Old Energy Labels on Consumer Judgements and Decisions about Household Appliances," Energies, MDPI, vol. 15(4), pages 1-13, February.
    3. Anthony Ryan & Clive L Spash & Thomas G Measham, 2009. "Household Water Collection in Canberra," Socio-Economics and the Environment in Discussion (SEED) Working Paper Series 2009-06, CSIRO Sustainable Ecosystems.
    4. Noorita Mohammad & Basri Badyalina & Shahira Ariffin & Nani Ilyana Syafie & Intan Syafinas Mat Shafie & Khamisah Abd Manaf, 2024. "Young People's Involvement in Reused Cooking Oil," Information Management and Business Review, AMH International, vol. 16(2), pages 19-27.
    5. Bernd Hayo & Edith Neuenkirch, 2018. "Survey on Germans’ Attitudes Towards and Knowledge of Monetary Policy Issues: Documentation of Survey Methodology and Descriptive Results," MAGKS Papers on Economics 201821, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    6. Erjon Nexhipi, 2022. "The difference in consumer attitudes of locally grown apples with imported apples. the case of Korca Region, Albania:," Technium Social Sciences Journal, Technium Science, vol. 37(1), pages 250-264, November.
    7. Ozer, Muammer, 2011. "Understanding the impacts of product knowledge and product type on the accuracy of intentions-based new product predictions," European Journal of Operational Research, Elsevier, vol. 211(2), pages 359-369, June.
    8. Kizgin, Hatice & Jamal, Ahmad & Dwivedi, Yogesh K. & Rana, Nripendra P., 2021. "The impact of online vs. offline acculturation on purchase intentions: A multigroup analysis of the role of education," Journal of Business Research, Elsevier, vol. 130(C), pages 724-735.
    9. Ryan, Anthony M. & Spash, Clive L. & Measham, Thomas G., 2021. "Motives Behind Domestic Greywater and Rainwater Collection: Evidence from Australia," SRE-Discussion Papers 05/2021, WU Vienna University of Economics and Business.
    10. Umarov, Alisher & Sherrick, Bruce J., 2005. "Farmers' Subjective Yield Distributions: Calibration and Implications for Crop Insurance Valuation," 2005 Annual meeting, July 24-27, Providence, RI 19396, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Kwon, Kyoung-Nan & Lee, Jinkook, 2009. "The effects of reference point, knowledge, and risk propensity on the evaluation of financial products," Journal of Business Research, Elsevier, vol. 62(7), pages 719-725, July.
    12. Paul Windrum & Koen Frenken & Lawrence Green, 2017. "The importance of ergonomic design in product innovation. Lessons from the development of the portable computer," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 26(6), pages 953-971.
    13. Naderi, Iman & Paswan, Audhesh K. & Guzman, Francisco, 2018. "Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 221-229.
    14. Bryan Hochstein & Willy Bolander & Ronald Goldsmith & Christopher R. Plouffe, 2019. "Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 118-137, January.
    15. Yang, Daecheon & Kim, Hyuntae, 2020. "Managerial overconfidence and manipulation of operating cash flow: Evidence from Korea✰," Finance Research Letters, Elsevier, vol. 32(C).
    16. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Kumar, Ajay & Lu Wang, Cheng & Gupta, Shivam, 2023. "Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach," Journal of Business Research, Elsevier, vol. 154(C).
    17. Andrews, J. Craig & Netemeyer, Richard & Burton, Scot & Kees, Jeremy, 2021. "What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels," Journal of Business Research, Elsevier, vol. 128(C), pages 140-155.
    18. Zahra Murad & Martin Sefton & Chris Starmer, 2016. "How do risk attitudes affect measured confidence?," Journal of Risk and Uncertainty, Springer, vol. 52(1), pages 21-46, February.
    19. Itzhak Ben-David & John R. Graham & Campbell R. Harvey, 2007. "Managerial Overconfidence and Corporate Policies," NBER Working Papers 13711, National Bureau of Economic Research, Inc.
    20. Markus Glaser & Martin Weber, 2007. "Overconfidence and trading volume," The Geneva Papers on Risk and Insurance Theory, Springer;International Association for the Study of Insurance Economics (The Geneva Association), vol. 32(1), pages 1-36, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:7:p:3046-:d:1623634. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.