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The Effect of Compulsive Hoarding Behavior on Consumers’ Two-Sided Responses

Author

Listed:
  • Eun-Kyoung Lee

    (Division of Business Administration, Pukyong National University, 45, Yongso-ro, Nam-Gu, Busan 48513, Republic of Korea)

  • Hyun-Hee Park

    (Center for Beautiful Aging, Kyungpook National University, 80, Daehak-ro, Buk-gu, Daegu 41566, Republic of Korea
    School of Textile & Fashion Design, Kyungpook National University, 2559, Gyeongsang-daero, Sangju-si 37224, Republic of Korea)

Abstract

This study investigates the impact of general consumers’ compulsive hoarding behavior (CHB) on future behavioral responses and examines the moderating roles of reward type, hoarding pattern, and self-monitoring. To achieve this, we conducted an experimental survey based on a scenario. The findings reveal that consumers with high CHB exhibited lower altruistic disposal and higher purchase hiding compared to those with low CHB. Among high-CHB consumers, receiving social rewards for disposing of possessions led to increased altruistic disposal and reduced purchase hiding. In contrast, low-CHB consumers showed no significant differences based on reward type. The results also indicate that higher selective hoarding behavior among high-CHB consumers is associated with lower altruistic disposal and higher purchase hiding. Additionally, high-CHB consumers with greater self-monitoring tendencies demonstrated increased altruistic disposal and purchase hiding, whereas self-monitoring had no significant effect on low-CHB consumers. By focusing on general consumers rather than individuals with severe hoarding disorders, this study provides new insights into understanding CHB in everyday contexts. By exploring the causal relationships between CHB and related variables, the findings contribute to strategies aimed at mitigating compulsive hoarding behaviors and promoting responsible consumption patterns.

Suggested Citation

  • Eun-Kyoung Lee & Hyun-Hee Park, 2025. "The Effect of Compulsive Hoarding Behavior on Consumers’ Two-Sided Responses," Sustainability, MDPI, vol. 17(5), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:5:p:2230-:d:1605221
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    References listed on IDEAS

    as
    1. Simonson, Itamar & Nowlis, Stephen M., 2000. "The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Research Papers 1610, Stanford University, Graduate School of Business.
    2. Hirschman, Elizabeth C, 1992. "The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 155-179, September.
    3. Nancy M. Ridgway & Monika Kukar-Kinney & Kent B. Monroe, 2008. "An Expanded Conceptualization and a New Measure of Compulsive Buying," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(4), pages 622-639, August.
    4. Simonson, Itamar & Nowlis, Stephen M, 2000. "The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 49-68, June.
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