From Journey to Theatre: Unraveling the Influence of Traditional Chinese Opera’s Cultural Value on Tourists’ Behavioral Intentions
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- Machleit, Karen A. & Eroglu, Sevgin A., 2000. "Describing and Measuring Emotional Response to Shopping Experience," Journal of Business Research, Elsevier, vol. 49(2), pages 101-111, August.
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perceived value of traditional Chinese opera culture; behavioral intentions; cultural identity; mediation effect;All these keywords.
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