IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2024i1p115-d1554417.html
   My bibliography  Save this article

Strategic Entry of Czech Construction Companies into the Bosnian Public Procurement Market: A Comparative Analysis of Legislative Frameworks and Market Conditions

Author

Listed:
  • Jitka Matějková

    (Institute of Structural Economics and Management, Faculty of Civil Engineering, Brno University of Technology, Veveří 331/95, 602 00 Brno, Czech Republic)

  • Radek Dohnal

    (Institute of Structural Economics and Management, Faculty of Civil Engineering, Brno University of Technology, Veveří 331/95, 602 00 Brno, Czech Republic)

Abstract

This article explores the strategic market entry of Czech construction companies into Bosnia and Herzegovina’s public procurement sector, with a focus on the intricate legislative, economic, and cultural variables that define this emerging market. Employing Bosnia as a representative case study, this research synthesizes traditional marketing frameworks like the 4Ps model with contemporary paradigms such as relationship marketing and value co-creation, delivering a multidimensional understanding of market navigation in transitional economies. The study employs a robust methodological approach, incorporating comparative legislative analysis, SWOT and PEST assessments, and primary data collection through stakeholder interviews and surveys. Key strategies identified include fostering local partnerships, aligning with sustainability imperatives, and adopting tailored market entry methods such as joint ventures and strategic alliances. The findings bridge theoretical constructs with actionable insights, offering a dual contribution: generalizable frameworks for international market entry and targeted strategies for navigating Bosnia’s public procurement landscape. By advancing the discourse on project-based marketing in construction, this research provides a comprehensive toolkit for both academic and practical applications. The conclusions drawn emphasize the need for innovative partnerships, collaborative value creation, and alignment with evolving market trends, offering actionable recommendations for policymakers, practitioners, and researchers alike.

Suggested Citation

  • Jitka Matějková & Radek Dohnal, 2024. "Strategic Entry of Czech Construction Companies into the Bosnian Public Procurement Market: A Comparative Analysis of Legislative Frameworks and Market Conditions," Sustainability, MDPI, vol. 17(1), pages 1-26, December.
    • Handle: RePEc:gam:jsusta:v:17:y:2024:i:1:p:115-:d:1554417
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/1/115/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/1/115/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Klaus E. Meyer & Hung Vo Nguyen, 2005. "Foreign Investment Strategies and Sub‐national Institutions in Emerging Markets: Evidence from Vietnam," Journal of Management Studies, Wiley Blackwell, vol. 42(1), pages 63-93, January.
    2. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
    3. Bernard Cova & Pervez N. Ghauri & Robert Salle, 2002. "Project marketing : Beyond competitive bidding," Post-Print hal-02298023, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Conti, Claudio Ramos & Parente, Ronaldo & de Vasconcelos, Flávio C., 2016. "When distance does not matter: Implications for Latin American multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 1980-1992.
    2. Fuentelsaz, Lucio & Garrido, Elisabet & Maicas, Juan P., 2020. "The effect of informal and formal institutions on foreign market entry selection and performance," Journal of International Management, Elsevier, vol. 26(2).
    3. Chakravarty, Dwarka & Goerzen, Anthony & Musteen, Martina & Ahsan, Mujtaba, 2021. "Global cities: A multi-disciplinary review and research agenda," Journal of World Business, Elsevier, vol. 56(3).
    4. Chan, Christine M. & Du, Jialin, 2022. "Formal institution deficiencies and informal institution substitution: MNC foreign ownership choice in emerging economy," Journal of Business Research, Elsevier, vol. 142(C), pages 744-761.
    5. Megan Min Zhang & Paul W. Beamish, 2019. "An institutional response model to economic liberalization: Japanese MNEs’ ownership choices in China," Asia Pacific Journal of Management, Springer, vol. 36(1), pages 33-59, March.
    6. Liedong, Tahiru Azaaviele & Peprah, Augustine Awuah & Amartey, Abednego Okoe & Rajwani, Tazeeb, 2020. "Institutional voids and firms' resource commitment in emerging markets: A review and future research agenda," Journal of International Management, Elsevier, vol. 26(3).
    7. Nielsen, Bo Bernhard & Asmussen, Christian Geisler & Weatherall, Cecilie Dohlmann, 2017. "The location choice of foreign direct investments: Empirical evidence and methodological challenges," Journal of World Business, Elsevier, vol. 52(1), pages 62-82.
    8. Srivardhini K. Jha & Charles Dhanaraj & Rishikesha T. Krishnan, 2018. "From Arbitrage to Global Innovation: Evolution of Multinational R&D in Emerging Markets," Management International Review, Springer, vol. 58(4), pages 633-661, August.
    9. De Villa, Maria A. & Rajwani, Tazeeb & Lawton, Thomas, 2015. "Market entry modes in a multipolar world: Untangling the moderating effect of the political environment," International Business Review, Elsevier, vol. 24(3), pages 419-429.
    10. Hutzschenreuter, Thomas & Matt, Tanja & Kleindienst, Ingo, 2020. "Going subnational: A literature review and research agenda," Journal of World Business, Elsevier, vol. 55(4).
    11. Bruyaka, Olga & Prange, Christiane, 2020. "International cultural ambidexterity: Balancing tensions of foreign market entry into distant and proximate cultures," Journal of Business Research, Elsevier, vol. 118(C), pages 491-506.
    12. Daniela Maggioni & Grazia D. Santangelo & Seda Koymen-Ozer, 2019. "MNEs’ location strategies and labor standards: The role of operating and reputational considerations across industries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(6), pages 948-972, August.
    13. Donnelly, Róisín & Manolova, Tatiana S., 2020. "Foreign location decisions through an institutional lens: A systematic review and future research agenda," International Business Review, Elsevier, vol. 29(4).
    14. Dirk Holtbrügge & Sue Claire Berning, 2018. "Market Entry Strategies and Performance of Chinese Firms in Germany: The Moderating Effect of Home Government Support," Management International Review, Springer, vol. 58(1), pages 147-170, February.
    15. Surdu, Irina & Mellahi, Kamel, 2016. "Theoretical foundations of equity based foreign market entry decisions: A review of the literature and recommendations for future research," International Business Review, Elsevier, vol. 25(5), pages 1169-1184.
    16. Davide Castellani & Giulio Giangaspero & Antonello Zanfei, 2013. "Heterogeneity and distance. Some propositions on how differences across regions, firms and functions affect the role of distance in FDI location decisions," Working Papers 1308, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, revised 2013.
    17. Maximilian Stallkamp & Brian C Pinkham & Andreas P J Schotter & Olha Buchel, 2018. "Core or periphery? The effects of country-of-origin agglomerations on the within-country expansion of MNEs," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(8), pages 942-966, October.
    18. Zhi Shen & Francisco Puig, 2018. "Spatial Dependence of the FDI Entry Mode Decision: Empirical Evidence From Emerging Market Enterprises," Management International Review, Springer, vol. 58(1), pages 171-193, February.
    19. Kai Xu & Michael A. Hitt & Stewart R. Miller, 2020. "The ownership structure contingency in the sequential international entry mode decision process: Family owners and institutional investors in family-dominant versus family-influenced firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(2), pages 151-171, March.
    20. Marina Dabić & Jane Maley & Leo-Paul Dana & Ivan Novak & Massimiliano M. Pellegrini & Andrea Caputo, 2020. "Pathways of SME internationalization: a bibliometric and systematic review," Small Business Economics, Springer, vol. 55(3), pages 705-725, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2024:i:1:p:115-:d:1554417. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.