Navigating the COVID-19 Crisis: Higher Education Institutions and the Three Shades of Social Media Communication
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- Shamima Raihan Manzoor & Jessica Sze Yin Ho & Abdullah Al Mahmud, 2021. "Revisiting the ‘university image model’ for higher education institutions’ sustainability," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 31(2), pages 220-239, July.
- Isabel Sörensen & Silke Fürst & Daniel Vogler & Mike S. Schäfer, 2023. "Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication," Media and Communication, Cogitatio Press, vol. 11(1), pages 264-277.
- Chris Chapleo & Helen O’Sullivan, 2017. "Contemporary thought in higher education marketing," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(2), pages 159-161, July.
- Kristine de Valck & Roberts V. Kozinets & Andrea C. Wojnicki & Sarah J.S. Wilner, 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," Post-Print hal-00458424, HAL.
- Melissa Clark & Monica B. Fine & Cara-Lynn Scheuer, 2017. "Relationship quality in higher education marketing: the role of social media engagement," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(1), pages 40-58, January.
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Keywords
crisis communication; social media utilization; higher education institutions; HEI crisis communication styles;All these keywords.
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