IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i7p2815-d1365456.html
   My bibliography  Save this article

The Innovative Entrepreneurial Marketing Journey and Sustainable Development of Southeast Asian Immigrants

Author

Listed:
  • Yu-Heng Chen

    (Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung 41349, Taiwan)

Abstract

The southeast Asian new immigrants face significant barriers in employment due to language and cultural differences, making it challenging for them to find jobs. Consequently, many southeast Asian immigrants have turned to entrepreneurship as a means to achieve economic independence and contribute to their family’s income. This study adopts entrepreneurial marketing (EM) as a theoretical lens and utilizes a process research methodology, based on sequentially ordered events, to explore the entrepreneurial journey of immigrant micro and small to medium-sized enterprises (SMEs). Employing purposive sampling, twenty-two southeast Asian immigrant entrepreneurs were selected for in-depth interviews to ensure data quality through multiple data collection methods. The research developed a dynamic adjustment model and management mechanisms for the entrepreneurial marketing of immigrant micro and SMEs. These findings not only bridge theoretical gaps in immigrant entrepreneurship strategy but also deepen the academic understanding of the dynamism in entrepreneurial marketing. Practically, the outcomes assist immigrant micro and small business entrepreneurs in developing operational strategies and serve as a reference for governmental units in crafting immigrant policies.

Suggested Citation

  • Yu-Heng Chen, 2024. "The Innovative Entrepreneurial Marketing Journey and Sustainable Development of Southeast Asian Immigrants," Sustainability, MDPI, vol. 16(7), pages 1-24, March.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2815-:d:1365456
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/7/2815/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/16/7/2815/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rosalind Jones & Mari Suoranta & Jennifer Rowley, 2013. "Entrepreneurial marketing: a comparative study," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 705-719, May.
    2. Gerald E. Hills & Claes M. Hultman & Morgan P. Miles, 2008. "The Evolution and Development of Entrepreneurial Marketing," Journal of Small Business Management, Taylor & Francis Journals, vol. 46(1), pages 99-112, January.
    3. Magnus Holmen & Mats Magnusson & Maureen McKelvey, 2007. "What are Innovative Opportunities?," Industry and Innovation, Taylor & Francis Journals, vol. 14(1), pages 27-45.
    4. Alqahtani, Nasser & Uslay, Can, 2020. "Entrepreneurial marketing and firm performance: Synthesis and conceptual development," Journal of Business Research, Elsevier, vol. 113(C), pages 62-71.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ana Maria Simões Ribeiro & Rogério Tadeu de Oliveira Lacerda & Michel Becker, 2024. "Operationalizing Dynamic Capabilities and Market Orientation: Empirical Insights for Startups in Dynamic Environments," International Journal of Business and Management, Canadian Center of Science and Education, vol. 19(1), pages 1-75, February.
    2. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
    3. Fischer, Denise & Greven, Andrea & Tornow, Mark & Brettel, Malte, 2021. "On the value of effectuation processes for R&D alliances and the moderating role of R&D alliance experience," Journal of Business Research, Elsevier, vol. 135(C), pages 606-619.
    4. Maciej Woźniak & Marek Matejun & Fadhlur Rahim Azmi & Mior Harris Mior Harun & Fazlena Hamzah, 2023. "Technology Transfer Centers as Support Instruments for SMEs—Comparative Analysis of Poland and Malaysia," Sustainability, MDPI, vol. 15(22), pages 1-15, November.
    5. Coronado, Daniel & Acosta, Manuel & Fernández, Ana, 2008. "Attitudes to innovation in peripheral economic regions," Research Policy, Elsevier, vol. 37(6-7), pages 1009-1021, July.
    6. Franco Malerba & Maureen McKelvey, 2020. "Knowledge-intensive innovative entrepreneurship integrating Schumpeter, evolutionary economics, and innovation systems," Small Business Economics, Springer, vol. 54(2), pages 503-522, February.
    7. Maureen McKelvey, 2016. "Firms navigating through innovation spaces: a conceptualization of how firms search and perceive technological, market and productive opportunities globally," Journal of Evolutionary Economics, Springer, vol. 26(4), pages 785-802, October.
    8. Anastasia Petrou & Irene Daskalopoulou, 2015. "Social Capital and Small Business Competitiveness: Evidence from Cross-Section Tourism Data," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 6(4), pages 946-967, December.
    9. Morgan, Todd & Anokhin, Sergey Alexander, 2020. "The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies," Journal of Business Research, Elsevier, vol. 113(C), pages 129-138.
    10. Edi Suandi & Herri & Yulihasri & Syafrizal, 2023. "Evaluating the relationship between entrepreneurial marketing, competitive advantage, and Islamic banks performance," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 599-614, September.
    11. Xiaoli Guo & Weili Xia & Taiwen Feng & Hongyan Sheng, 2022. "Sustainable supply chain finance adoption and firm performance: Is green supply chain integration a missing link?," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 1135-1154, October.
    12. Julián Chaparro-Peláez & Ángel Hernández-García & Ángel-José Lorente-Páramo, 2022. "May I have your attention, please? An investigation on opening effectiveness in e-mail marketing," Review of Managerial Science, Springer, vol. 16(7), pages 2261-2284, October.
    13. Thirarut Worapishet, 2022. "Creating Code Frame and Common Dimensions for Entrepreneurial Marketing Concept," Proceedings of Economics and Finance Conferences 12915570, International Institute of Social and Economic Sciences.
    14. Eggers, Fabian & Niemand, Thomas & Kraus, Sascha & Breier, Matthias, 2020. "Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance," Journal of Business Research, Elsevier, vol. 113(C), pages 72-82.
    15. Theoneste Manishimwe & Lukman Raimi & Chidnma Julius Azubuike, 2022. "Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 668-683, December.
    16. Deiaco, Enrico & Homén, Magnus & McKelvey, Maureen, 2008. "What does it Mean Conceptually that Universities Compete?," Working Paper Series in Economics and Institutions of Innovation 139, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    17. Massimo G. Colombo & Keld Laursen & Mats Magnusson & Cristina Rossi-Lamastra, 2011. "Organizing Inter- and Intra-Firm Networks: What is the Impact on Innovation Performance?," Industry and Innovation, Taylor & Francis Journals, vol. 18(6), pages 531-538, August.
    18. Uzairu Muhammad Gwadabe & Noor Aina Amirah, 2017. "Entrepreneurial Competencies: SMEs Performance Factor in the Challenging Nigerian Economy," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(4), pages 55-61, December.
    19. Andreas Fürst & Mika Gabrielsson & Peter Gabrielsson & Jana-Kristin Prigge, 2023. "The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 966-989, September.
    20. Du, Yunzhou & Kim, Phillip H., 2021. "One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies," Journal of Business Research, Elsevier, vol. 124(C), pages 272-285.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2815-:d:1365456. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.