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The Evolution and Development of Entrepreneurial Marketing

Author

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  • Gerald E. Hills
  • Claes M. Hultman
  • Morgan P. Miles

Abstract

The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium‐sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.

Suggested Citation

  • Gerald E. Hills & Claes M. Hultman & Morgan P. Miles, 2008. "The Evolution and Development of Entrepreneurial Marketing," Journal of Small Business Management, Taylor & Francis Journals, vol. 46(1), pages 99-112, January.
    • Handle: RePEc:taf:ujbmxx:v:46:y:2008:i:1:p:99-112
    DOI: 10.1111/j.1540-627X.2007.00234.x
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    Cited by:

    1. Maciej Woźniak & Marek Matejun & Fadhlur Rahim Azmi & Mior Harris Mior Harun & Fazlena Hamzah, 2023. "Technology Transfer Centers as Support Instruments for SMEs—Comparative Analysis of Poland and Malaysia," Sustainability, MDPI, vol. 15(22), pages 1-15, November.
    2. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
    3. Yu-Heng Chen, 2024. "The Innovative Entrepreneurial Marketing Journey and Sustainable Development of Southeast Asian Immigrants," Sustainability, MDPI, vol. 16(7), pages 1-24, March.
    4. Imen Ouragini & Lassaad Lakhal, 2024. "The Impact of Entrepreneurial Marketing on The Firm Performance," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6003-6025, June.

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