Development of an Integrated EV Service Ecosystem Business Model Using Community Ecology and Ecosystem Ecology Concept for Sustainable Tourism Areas: A Review

The Business Model Canvas and value chain have significantly impacted how companies and entrepreneurs develop their business strategies. Both the Business Model Canvas and the value chain provide a simple, visual approach to effectively map out the key elements of a business. They have also been used as foundational models for ecosystem business models. Ecosystem business models are created by integrating the Business Model Canvas and the pie model, known as the Integrated Business Model. Another method for generating an ecosystem business model is integrating the value chain and the pie model, known as the service-dominated business model radar. Ecosystem business models with an organizational approach also provide a broad view of the roles of each organization, divided into five actors: governor, input provider, aggregator, enabler, and end user. In this research, the perspective of the ecosystem business model originates from an ecological analogy. The ecological concept consists of community ecology and ecosystem ecology. Community ecology relates to the types of actors that play roles in the ecosystem, while ecosystem ecology pertains to the value chain processes within the ecosystem. This research will discuss the advantages and limitations of the Business Model Canvas, the value chain, and organizations as foundational models for ecosystem business models, as well as opportunities to create new ecosystem business models based on the concepts of community ecology and ecosystem ecology. The new business model developed will be applied to electric vehicles in sustainable tourism areas.