IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i23p10297-d1528632.html
   My bibliography  Save this article

Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii

Author

Listed:
  • Umer Zaman

    (Endicott College of International Studies (ECIS), Woosong University, Daejeon 34606, Republic of Korea)

Abstract

While environmental consciousness has gained global momentum, the influence of climate advocacy on consumer behavior within tourism has rarely been examined. The present study investigated the impact of climate advocacy on regenerative tourism intentions while examining the moderating effects of data privacy-conscious marketing and social moral licensing. Drawing on theoretical frameworks focusing on social psychology and digital marketing ethics, the present study employed a survey-based quantitative approach to collect online data from environmentally conscious tourists in Hawaii (N = 526). The findings highlighted that the positive impact of climate advocacy on regenerative tourism intention is significantly reinforced by data privacy-conscious marketing and social moral licensing. The present study extends theoretical implications by underscoring the integration of behavior change theories in understanding consumer decision-making processes in regenerative tourism. Importantly, the practical implications of this study advocate for ethical digital marketing strategies and climate advocacy initiatives to support regenerative tourism practices. Hence, the present study offers ground-breaking evidence on the nuanced interplay between climate advocacy, privacy-conscious marketing, social moral licensing, and regenerative tourism intention. These strategic insights can aid tourism marketers and destination managers in fostering a more environmentally responsible tourism industry amidst global environmental challenges.

Suggested Citation

  • Umer Zaman, 2024. "Guardians of the Green: Exploring Climate Advocacy, Data Privacy-Conscious Marketing, and Social Moral Licensing in Regenerative Tourism in Hawaii," Sustainability, MDPI, vol. 16(23), pages 1-17, November.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/23/10297/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/23/10297/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Umer Zaman, 2023. "Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    2. Wassili Lasarov & Stefan Hoffmann, 2020. "Social Moral Licensing," Journal of Business Ethics, Springer, vol. 165(1), pages 45-66, August.
    3. Heike Böhler & Marcel Hanegraaff & Kai Schulze, 2022. "Does climate advocacy matter? The importance of competing interest groups for national climate policies," Climate Policy, Taylor & Francis Journals, vol. 22(8), pages 961-975, September.
    4. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
    5. Marko Sarstedt & Yide Liu, 2024. "Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 1-5, March.
    6. Umer Zaman, 2024. "Nexus of Regenerative Tourism Destination Competitiveness, Climate Advocacy and Visit Intention: Mediating Role of Travel FOMO and Destination Loyalty," Sustainability, MDPI, vol. 16(17), pages 1-23, September.
    7. Maxwell Boykoff & David Oonk, 2020. "Evaluating the perils and promises of academic climate advocacy," Climatic Change, Springer, vol. 163(1), pages 27-41, November.
    8. Sun, Yunpeng & Jia, Ruoya & Razzaq, Asif & Bao, Qun, 2024. "Social network platforms and climate change in China: Evidence from TikTok," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Shang, Yunfeng & Zong, Yi, 2024. "Role of e-commerce for promoting sustainability in the mining sector," Resources Policy, Elsevier, vol. 90(C).
    2. Ma, Hongchao & Zhang, Haonan, 2024. "Can green energy expansion develop the mineral resource market in East Asia?," Resources Policy, Elsevier, vol. 90(C).
    3. Degutis, Mindaugas & UrbonaviÄ ius, Sigitas & Hollebeek, Linda D. & Anselmsson, Johan, 2023. "Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    4. Dai, Xiajing & Zhang, Junjie, 2024. "China's green development journey through resource rent optimization and green finance policies," Resources Policy, Elsevier, vol. 90(C).
    5. Marthews, Alex & Tucker, Catherine, 2023. "What blockchain can and can’t do: Applications to marketing and privacy," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 49-53.
    6. Catherine E. Tucker, 2023. "The Economics of Privacy: An Agenda," NBER Chapters, in: The Economics of Privacy, National Bureau of Economic Research, Inc.
    7. Didier Laussel & Ngo Van Long & Joana Resende, 2023. "Profit Effects of Consumers’ Identity Management: A Dynamic Model," Management Science, INFORMS, vol. 69(6), pages 3602-3615, June.
    8. Renata Benigna Gonçalves & Júlio César Bastos Figueiredo, 2022. "Effects of perceived risks and benefits in the formation of the consumption privacy paradox: a study of the use of wearables in people practicing physical activities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1485-1499, September.
    9. Ertugrul Uysal & Sascha Alavi & Valéry Bezençon, 2022. "Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1153-1175, November.
    10. Alfred Z. Liu & Angela Xia Liu & Sangkil Moon & Donald Siegel, 2024. "Does Corporate Social Responsibility Always Result in More Ethical Decision-Making? Evidence from Product Recall Remediation," Journal of Business Ethics, Springer, vol. 191(3), pages 443-463, May.
    11. Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    12. McCarthy, Breda, 2024. "Moral licensing and habits: Do solar households make negligent choices?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 191(C).
    13. Miller, Klaus M. & Skiera, Bernd, 2024. "Economic consequences of online tracking restrictions: Evidence from cookies," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 241-264.
    14. Sophie Hemker & Carolina Herrando & Efthymios Constantinides, 2021. "The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing," Sustainability, MDPI, vol. 13(20), pages 1-13, October.
    15. Pu, Ganlin & Wong, Wing-Keung & Du, Qiang & Al Shraah, Ata & Alromaihi, Abdullah & Muda, Iskandar, 2024. "Asymmetric impact of natural resources, fintech, and digital banking on climate change and environmental sustainability in BRICS countries," Resources Policy, Elsevier, vol. 91(C).
    16. Javier de la Ballina & Silvia Cachero, 2023. "Teaching Marketing Research at the University Level—From Academic and Professional Perspectives," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    17. David A. Schweidel & Yakov Bart & J. Jeffrey Inman & Andrew T. Stephen & Barak Libai & Michelle Andrews & Ana Babić Rosario & Inyoung Chae & Zoey Chen & Daniella Kupor & Chiara Longoni & Felipe Thomaz, 2022. "How consumer digital signals are reshaping the customer journey," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1257-1276, November.
    18. Nils Droste & Benjamin Chatterton & Jakob Skovgaard, 2024. "A political economy theory of fossil fuel subsidy reforms in OECD countries," Nature Communications, Nature, vol. 15(1), pages 1-14, December.
    19. Tang, Zhao & Qin, Danghong, 2024. "Sustainable mining and the role of environmental regulations and incentive policies in BRICS," Resources Policy, Elsevier, vol. 90(C).
    20. Garrett Johnson & Julian Runge & Eric Seufert, 2022. "Privacy-Centric Digital Advertising: Implications for Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 9(1), pages 49-54, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:23:p:10297-:d:1528632. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.