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Measurement and Evaluation of the Development Level of Health and Wellness Tourism from the Perspective of High-Quality Development

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  • Huali Pan

    (Business School, Shandong Normal University, Jinan 250358, China)

  • Huanhuan Mi

    (Business School, Shandong Normal University, Jinan 250358, China)

  • Yanhua Chen

    (Business School, Shandong Normal University, Jinan 250358, China)

  • Ziyan Chen

    (Business School, Shandong Normal University, Jinan 250358, China)

  • Weizhong Zhou

    (School of Management and Engineering, Shandong Jianzhu University, Jinan 250101, China)

Abstract

In recent years, with the dramatic surge in the demand for health and elderly care services, the emergence of the health dividend has presented good development opportunities for health and wellness tourism. However, as a sector of the economy, health and wellness tourism still faces numerous challenges in achieving high-quality development. Therefore, this paper focuses on 31 provinces in China and constructs a multidimensional evaluation index system for the high-quality development of health and wellness tourism. The global entropy-weighted TOPSIS method and cluster analysis are used to conduct in-depth measurements, regional comparisons, and classification evaluations of the high-quality development of health and wellness tourism in each province. The research results indicate that: (1) From a quality perspective, the level of health and wellness tourism development in 11 provinces in China has exceeded the national average, while the remaining 20 provinces are below the national average. (2) From a regional perspective, the current level of high-quality development in health and wellness tourism decreases sequentially from the eastern to the central to the western regions, with significant regional differences. (3) Overall, the development in the 31 provinces can be categorized into five types: the High-Quality Benchmark Type, the High-Quality Stable Type, the High-Quality Progressive Type, the General-Quality Potential Type, and the General-Quality Lagging Type. (4) From a single-dimension analysis perspective, there are significant differences in the rankings of each province across different dimensions. Finally, this paper enriches and expands the theoretical foundation on the high-quality development of health and wellness tourism; on the other hand, it puts forward targeted countermeasures and suggestions to help promote the comprehensive enhancement of health and wellness tourism.

Suggested Citation

  • Huali Pan & Huanhuan Mi & Yanhua Chen & Ziyan Chen & Weizhong Zhou, 2024. "Measurement and Evaluation of the Development Level of Health and Wellness Tourism from the Perspective of High-Quality Development," Sustainability, MDPI, vol. 16(18), pages 1-20, September.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:18:p:8082-:d:1479001
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    References listed on IDEAS

    as
    1. Xiaodong Zhang & Haoying Han & Yongjun Tang & Zhilu Chen, 2023. "Spatial Distribution Characteristics and Driving Factors of Tourism Resources in China," Land, MDPI, vol. 12(5), pages 1-16, May.
    2. Ruixin Su & Tong Zheng & Yuzhao Zhong & Weizhou Zhong, 2023. "Role of Digital Inclusive Finance for High-Quality Business Development: A Study of China’s “Five Development Concept” Policy," Sustainability, MDPI, vol. 15(15), pages 1-21, August.
    3. Ting Gan & Jiansong Zheng & Wei Li & Jiaxin Li & Junxian Shen, 2023. "Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value," IJERPH, MDPI, vol. 20(5), pages 1-16, February.
    4. Alana K. Dillette & Alecia C. Douglas & Carey Andrzejewski, 2021. "Dimensions of holistic wellness as a result of international wellness tourism experiences," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(6), pages 794-810, March.
    5. Li Li & Xuejun Chen, 2022. "Empirical Research into the Development Mechanism of Industry Innovation of Health and Wellness Tourism in the Context of the Sharing Economy," IJERPH, MDPI, vol. 19(19), pages 1-17, September.
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